市场传媒总监 Director of Marketing Communications

PURPOSE OF POSITION 职位目的
To be responsible for the daily leadership of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions,community relations and advertising.
负责领导市场传媒部日常工作，制订有效的市场传讯策略, 严格按照品牌标准执行酒店印刷品、特别活动、社会关系和广告项目。
KEY ROLES & RESPONSIBILITIES主要职责
· Maintains good working relationships with local and international media
· 与国内外媒体保持良好沟通及关系
· Maintains current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
· 维护媒体资料，包括，本地及国内外，旅行商，生活类，娱乐类，商务及美食等
· Executes media placements for hotel through news releases and personal contacts
· 通过新闻稿及各类人物事件传递酒店信息
· Develops business and leisure travelpromotions and release to press and/or target audience
· 对商务及旅行客人有目的的进行促销推广
· Explores valuable media trades whereappropriate
· 发展与沟通有价值的媒体
· Serves as hotel spokesperson, whenappointed by General Manager, to make all official
· 在总经理的指定下，以酒店官方发言人的身份发表言论
· statements for hotel to media,especially during crisis situations
· 保持酒店对外媒体形象，特别是危机公关情况下
· Maintains photo/electronic library ofhotel ExCo and all other aspects of hotel
· 建立酒店电子图片库，包括行政委员会，酒店官方图片及各类活动图片
· Maintains and update hotel’s websiteand hotel’s pages on RHR website
· 维护和更新酒店官方网站
· Arranges photography of VIP guestsand maintain archives
· 为所有接待的贵宾留影并简历档案
· Submits stories/photos to media andRHR regularly
· 定期向媒体及集团呈交酒店新闻和相关图片
· Monitors news coverage and circulateinternally
· 监控媒体新闻报道，并递交相关部门阅读
· Maintains updated hotel press kit to includenews releases, ExCo biographies & photos
维护并更新酒店媒体资料库，包括新闻稿，行政人员资料和照片
· Assists Director of Sales andMarketing in developing and producing sales support materials for hotel(newsletters, brochures, mailers, promotion materials, in-room information,guides, etc.)
· 协助市场销售总监执行促销计划及针对性广告宣传物料，如新闻简报，宣传册，电子邮件，客房内宣传页等）
· Assists Director of Food and Beveragein development and production of signage, menus, and other F&B collateralmaterials
· 协助餐饮总监执行促销海报，餐单及相关宣传资料的完成
· Monitors all printed materials foradherence to corporate identity standards
· 确保酒店所有印刷品符合品牌标准
· Coordinates all special events andpromotions and maximize publicity (example: Raffles Hotel Annual Wine, Food &Arts Experience, New Year’s Eve Gala Ball, festive events, local radiopromotions, community events etc)
· 协助举办特别晚会及促销活动，最大限度地进行宣传推广（例如：莱佛士酒店（Raffles Hotel）年度葡萄酒盛宴，食品和艺术体验，除夕欢庆，节庆活动，当地电台宣传，社区活动等）
· Establishes PR & Communicationsprograms that will benefit and support sales and F&B strategies andinitiatives
· 建立基于支持客房销售和餐饮销售的公共关系及传讯策略计划
· Evaluates request for hotel donationsof services/financial participation from civil, social and charitableorganizations; respond to requests, coordinate reservations and preparation ofgift certificates
· 正确评估酒店社会和慈善组织的捐款申请，协调预订和准备相关礼券
· Coordinates joint fundraisers andother community promotions
· 协调联合募捐和其他社区推广活动
· Serve as hotel’s representative onmajor civic or community programs
· 作为酒店代表积极参与各类社会化公益活动
· Assist with creation andimplementation of local, regional and international advertising
· 协助建立和实施本地，国内和国际广告计划
· Conduct regular department training –with focus on employees’ career development
· 定期进行部门培训 –特别注重员工的职业发展
· Contribute to employee newsletter,announcements and other printed materials published by Human Resourcedepartment
· 协助人力资源部完成员工新闻简报，人员任命和其他印刷品制作
PERSONAL ATTRIBUTES个人技能
· Fluency inEnglish language; ability to speak and present clearly and effectively
· 优秀的英文口头表达及书写能力
· Excellent leadership,interpersonal and communication skills
· 优秀的领导力，人际交流及沟通能力
· Ability towork independently
· 独立承担并完成工作的能力
· Analytical,pro-active and innovative mind
· 具有良好的分析能力，具有积极主动和创新的理念，
· Detail-orientedand highly reliable in thorough execution and follow-through
· 工作细致并具有高度责任感，能准确执行相关工作并完成后续跟进工作
· Serviceexcellence mindset
· 良好的服务意识与心态
· Highintegrity and ability to keep confidentiality
· 正直及保密能力
QUALIFICATIONS教育资历
· Bachelor’s Degree
· 学士学位
EXPERIENCE工作经验
· 5 years’ experience in Marketing Communications/Public Relation
· 有至少5年担任市场传媒或公共关系的经验