行政助理经理 - 市场销售 EAM - S&M

1）Developing & Executing Sales and Marketing
Strategies.
负责开发和执行销售市场策略。
2）Develops sales goals and strategies and ensures
alignment with the brand business strategy.
制定销售目标和策略并确保与品牌经营战略保持一致。
3）Executes the
sales strategy and ensures individual booking goals are met for both self and
staff.
执行销售策略并确保个人和员工的预定目标得以实现。
4）Coaches leaders of revenue generating
departments in developing effective revenue strategies and setting aggressive goals
that will drive the property's financial performance.
指导创收部门制定有效的收益策略，并设置有挑战的目标以推动酒店的财务表现。
5）Ensures the development of a strategic
account plan for the demand generators in the market.
确保为市场需求源制定战略客户计划。
6）Determines
and develops marketing communication activities, in conjunction with Regional
Marketing
Communications.
与区域市场传讯部相配合，确定并发展营销宣传活动。
7）Provides
customer intelligence in evaluating the market and economic trends that may
lead to changes in sales
strategy to meet or exceed customer
expectations.
提供可能导致销售战略变化的市场和经济趋势评估客户智能服务，以满足或超过客户预期。
8）Reviews the
STAR report, competitive shopping reports and uses other resources to maintain
an awareness of the
property’s market position.
查看竞争群报告（STAR report），具有竞争性的采购报告，利用其他资源保持对酒店市场地位的认识。
9）Research
competitor’s sales team strategies to identify ways to grow occupancy and
RevPAR and increase market
share.
研究竞争对手的销售团队策略，以确定提高入住率和每间可用客房数量以及增加市场份额的方法。
10）Attends sales strategy meetings to
provide input on weekly and overall sales strategy.
参加市场销售战略会议，提供每周和整体销售策略的建议。
11）Suggests
innovative marketing ideas and proactively develops deployment strategies to
continue to grow market
share.
提出创新的营销理念，积极制定战略部署计划，持续扩大市场份额。
12）Maximizing Revenue & Managing
Profitability.
收益最大化和利润管理。
13）Evaluates
and supports market sales account deployment.
评估和支持市场销售的客户发展。
14）Monitors and
evaluates event booking and market sales performance.
监测并评估活动预订情况和市场销售业绩。
15）Ensures
Sales team understands and is leveraging customer/guest demand engines to full
potential.
确保销售团队理解并充分利用顾客/客户需求引擎。
16）Ensures focus is on proactive selling as
well as reactive selling. Participates in
sales calls with members of the Sales and marketing
team to acquire new business and/or close on business.
确保把重心放在主动销售和被动销售上。与销售和营销团队成员一起参与到电话销售中来，从而获得新业务或新商业机会。
17）Managing
Public Relations.
公共关系管理。
18）Develops
strong community and public relations by ensuring property participation in
local, regional and national
tradeshows and client
events.
通过确保财产参与地方、区域和国家的贸易展览和客户活动，发展强有力的社区和公共关系。
19）Identifies public relations
opportunities and coordinates activities to augment the overall marketing
communication
strategy.
确定公关机会并协调活动以增强整体营销传播策略。
20）Supports the General Manager by
coordinating crisis communications.
通过协调危机沟通支持总经理。
21) Building Successful Relationships.
建立成功的人际关系。
22）Develops strong partnerships with local
organizations to further increase brand/product awareness.
通过与当地组织建立强大的合作伙伴关系来进一步增加品牌知名度。
23）Develops
and manages internal key stakeholder relationships.
发展和管理内部关键利益相关者关系。
24）Serves as the sales contact for the
General Manager, property leadership team, event booking, and market sales
leaders.
担任总经理、酒店领导小组、活动预订和市场销售领导的销售联系人。
25）Serves as the
property sales liaison with market sales/cluster sales, Event Booking, Revenue Management, Event
Management, Regional Marketing
Communications and other property departments as appropriate.
与市场销售/集群销售、活动预订、收入管理、活动管理、区域营销传播保持联系，并酌情与其他部门保持联系。
26）Serves as
property authority on sales processes and sales contracts. Ensuring Exceptional
Customer Service.
担任销售流程和销售合同的房产主管。确保卓越的客户服务。
27）Serves as the sales contact for
customers; serves as the customer advocate.
担任客户的销售联系人；担任客户需求向导。
28）Participates in and practices daily
service basics of the brand (i.e., The Ritz-Carlton’s Gold Standards, MHR
Spirit to
Serve Daily Basics, RHR Savvy Service
Basics, Courtyard, Spring Hill Suites, Fairfield Inn Basics of the Day,
Residence Inn Daily Huddle, or
TownePlace Suites Morning Meeting).
参加和实践品牌的日常服务基准（丽思卡尔顿黄金标准）。
29）Executes exemplary customer/guest
service to drive customer/guest satisfaction and loyalty by assisting the. customer/guest
and ensuring their satisfaction before and during their program/event.
通过协助客户/客户并确保他们在项目/活动前以及项目/活动期间的满意度，执行示范性的客户/客户服务来促进客户/客户满意度和忠诚度。
30）Serves the customer by understanding
their needs and recommending the appropriate features and services that best
meet their needs and exceed their expectations, while building a relationship
and loyalty to the property and the brand.
通过了解客户的需求，推荐最符合和超出期望的功能和服务，同时建立客户和酒店的关系和对品牌的忠诚度。
31）Gains understanding of the property’s
primary target customer and service expectations; serves the customer by
understanding their business, business issues and concerns, to offer better
business solution both prior to, and during the program/event.
了解酒店的主要目标客户群和服务期望；通过了解他们的业务、业务问题和关切重点来为客户服务，以便在计划/活动之前和期间提供更好的业务解决方案。
32）Executes and supports Customer Service
Standards and property’s Brand Standards.
执行并支持客户服务标准和酒店品牌标准。