Ecommerce Manager 电子商务经理

Job Purpose 职位描述
The overall scope of the position is to maintain the hotel website, actively update content, in accordance with the Pullman Corporate manuals and policies. The selected candidate will take care of Search Engine Optimization (SEO), manage online marketing activities for your hotel through development and monitor the representation of the hotel in social media.
总体职责为维护酒店网站，在集团的标准化要求下积极更新内容。该人选需负责保持搜索引擎最优化，通过开发管理酒店的在线营销活动，并监控酒店在社交媒体的表现。
Primary Responsibilities 主要职责
· Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
在集团标准下确保网站所有语种内容总是最新信息。
· Liaise with the corporate office for any website enhancements.
与集团办公室保持密切联系，以便及时更新网站信息。
· Ensure all efficient use of keywords in website content.
确保所有网络内容上的关键词的有效使用。
· Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank.
回顾酒店网站在搜索引擎的排名，用相关搜索项和足够的关键词更新网站以使其获得最佳页面排名机会。
· Develop and implement eMarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
为酒店主要目标市场积极开发和执行线上推广，提高符合要求的浏览者数量从而间接转换并提高酒店收益。
· Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites.
积极识别和开发联合电子商务合作计划，包括符合要求的当地的、地区的、国内伙伴及网站。
· Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC.
创建和执行酒店年度电子商务渠道广告计划和预算。
Knowledge and Experience 知识和经验
· Have more than five years work experiences in hotel and more than three years work experiences of MARCOM
具有五年以上酒店工作经验，并有三年以上市场传讯工作经历
· Have a whole knowledge and master the facility, service project character, hotel operation guideline and sales strategy
全面了解并掌握酒店的设施设备、各种服务项目、产品特点、酒店经营方针及销售策略等
· Have a good knowledge of news, advertisement, advertising and other professional knowledge, know well about the marketing, and expanding operation, know about the situation of travel area and hotel management knowledge, master the public relation, psychology and physical science and other basic knowledge
掌握新闻、广告、宣传等专业知识，熟悉营销和推广业务，了解旅游业现状及酒店管理知识，掌握公共关系学、心理学、行为科学等基础知识
· Know well the policy, laws, regulation of government
了解政府有关政策、法律和条款规定
· Use foreign language conversation with the foreign customers, and have the ability to read and translate foreign language professional data, possessing strong foreign conversation and write skills
通用外语与外宾进行熟练会话，并能阅读和翻译一门外文有关专业资料，具有较强的外语会话和写作能力
· Possess extensive social activity and strong organizing abilities.
具有广泛的社交活动能力和较强的组织协调能力
· Possess good PR visualize
具备良好的公关形象