市场传讯经理 Marcom Manager(储备)

1. Set up the yearly branding image promotion plan.
制定年度公寓形象推广计划。
2. Develop the yearly poster publicity planning for important festivals and solar terms of the property.
制定年度公寓重要节日，节气的海报宣传计划。
3. According to the related Frasers Hospitality standard, review all the marketing documents before promote to the marketing, including all the design, pictures and video materials of the property.
根据集团以及管理公司的要求，审核公寓所有面向市场的宣传文案以及图片，影像资料。
4. Develops a public relations programmed for the apartment based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
依照公寓的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。
5. Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
6. Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
7. Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Sales Departments
通过杂志、报纸和个人关系发现销售机会，与销售部就销售机会进行协调。
8. Disseminates corporate press releases to appropriate local trade and consumer media
向合适的当地商业和消费者媒体发布公司的新闻。
9. Establishes a programmed for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
建立向行业出版物定期发送促销新闻的机制，新闻内容包括特别活动和促销活动等。
10. Prepares promotional press releases on personalities among guests and employees of the apartment and on newsworthy events in the apartment
在公寓的客人和员工中及公寓內开展的活动中公布促销信息。
11. Provides information to other departments on activities within and outside the apartment which may be useful when dealing with guests
向其它部门就公寓内外的活动提供信息，这些信息可能会在与客户交往中发挥作用。
12. Co-ordinates apartment photography when required
如有需要，协调酒店的摄影活动。
13. Monitors awareness of competitor activities and use information when developing strategies
观察竞争对手的活动并利用此类信息发展战略。22.
14. Perform other duties as assigned. May also serve as manager on duty.
履行分配的其他职责。可能需要担任值班经理。