市场销售经理Sales Manager

Duties and Responsibilities工作职责
·Monitors competitors activities and assists in
marketing intelligence
监督竞争对手的活动并协助监察市场动态。
·Refers sales leads to appropriate personnel within
the InterContinental Hotels Group
在洲际酒店集团的范围内将销售线索提供给适合的人员。
·Sells to new, existing and prospective customers
considering goals set forth in the sales strategy, negotiating optimum rate for
the benefit of the business
根据在销售策略中既定目标，向新的、现有的、有可能的客户进行销售，并与其谈判商定最适合的价格以争取最大的利润。
·Services existing business through management of
account bases
通过客户管理，向现有的客户提供服务。
·Sell all facets of the hotel
销售酒店的所有设施。
·Manage the corporate head office and the preferred
hotel history for that company
管理公司总部档案和了解公司优先使用的酒店记录。
·Develop and maintain a regular pattern of sales
calls, meeting with principals of target market
设立和保持定期的销售拜访模式，与目标市场的主要人物会面。
·Provides direction on, and conducts market research
and analysis
指导和进行市场调研和分析。
·Develops and maintains contact with business
generators, meeting and convention planners, visitors/convention bureau, travel
agents, tour operators, airlines, corporate accounts, Government Departments
and other producers closely allied to Hotel business
根据酒店的营业需要，与业务联系人、会务策划者、游客和会展局、旅行社、旅游运营商、航空公司、公司客户、政府部门和其它客人发展并保持联系。
·Builds profile within local market place through
attendance at various events and local market place
通过参与当地市场的各种活动在当地市场上树立良好形象。
·Conduct client interviews
对客户进行拜访。
·Entertain clients
招待客户。
·Plan and conduct familiarization tours and site
inspections
策划并实施使客人熟悉环境的现场考察活动。
·Travel when required to promote the hotel and
develop potential business
需要时出差对酒店进行推销，发展潜在的业务机会。
·Maintain regular contact with the IHG hotels in
your region and the regional reservation office
与所在区域内的洲际酒店集团成员和区域预订办公室保持定期联系。
·Monitors existing business and inputs into sales
strategy meetings to maximize business
监测现有业务，并在销售策略会上提出建议以扩大业务。
·Grows existing business and establishes and pursues
leads which will develop business
发展现有业务，并建立和寻找发展业务的机会。
·Interfaces with operations on a timely basis
及时与运营部门进行沟通。
·Initiates and prepares tenders for business
起动和筹备业务招标工作。
·Assesses sales and marketing data
评估市场销售数据。
·Assists with the preparation of new products and
services
协助新产品和服务的准备工作。
·Assists in the evaluation of sales and marketing
activities
协助评估市场销售活动。
·Analyses sales mix and likely impact on hotel goals
分析销售综合计划和可能对酒店目标产生的影响。
·Implement direction from Director of Sales and
Marketing and Regional Managers
按市场销售总监与地区经理们的指示执行相关工作。
·Liaison with advertising agency
与广告机构保持联系。
·Stock control of collateral
宣传品的库存控制。
·Collateral input
设计宣传品内容。
·Execute advertising/creative briefs in a timely
manner
及时进行广告设计的说明工作。
·Works with superior on manpower planning and
management needs
和上级领导一起进行人力规划和管理需求
·Works with superior in the preparation and
management of the Department’s budget
和上级领导一起进行编制和管理部门预算。