销售副总监

Responsible for identifying, developing, and managing accounts within
specific segments, markets, or geographical territories on behalf of one or
more hotels. Maintain or increase current account production for group,
transient, and catering business. Manage larger accounts or special markets.
Provide leadership to overall proactive sales team.
代表一家或多家酒店负责确立、发展及管理不同区域、市场及地域的客户。维持及增长团队、散客客户及宴会业务。管理重要大客户或特定市场。领导整个销售团队。
CORE WORK ACTIVITIES岗位主要工作职责
·
Select, develop and
manage sales staff.
选择、发展和管理销售员工。
·
Provide sales
leadership for sales staff. Actively
coach and mentor associates to ensure ongoing sales skill development and
performance improvement.
领导销售员工，主动教导和帮助员工不断发展销售技能并提高工作表现。
·
With revenue management,
develop hotel sales strategy. Ensure that sales strategies are communicated and
implemented. Actively monitor performance against goals and provide
constructive feedback.
根据酒店营收管理，发展酒店销售策略。确保销售策略被充分理解并贯彻执行。根据销售目标积极监测员工业绩并提供建设性的反馈。
·
Assist Director of
Sales, and act as one of sales contacts for General Manager, property leaders,
Sales Centre and Cluster Sales leaders. As hotel sales leader, understand and
accurately represent individual property sales needs.
协助销售总监，并作为总经理、业主、销售中心和苏宁集团旗下酒店销售领导的销售桥梁。理解并精确地代表本酒店的销售需求。
·
Act as hotel sales
contact for customers. Serve as customer’s advocate.
作为酒店客户的销售联系人，为客户提供周到的服务。
·
Develop and execute
strategy to meet assigned individual booking goals.
发展并执行酒店的销售策略以期达到分配的个人销售目标。
·
Manage larger, focus
accounts or special segments.
管理重要客户或者重点区域。
·
Identify new or
existing markets/accounts that meet property sales strategy.
开发适合酒店战略需要的新客户或市场。
·
Understand or be
familiar with the fundamentals of assigned accounts.
了解熟悉客户的背景。
·
Develops a sales plan
to generate business from identified markets/accounts.
制定销售计划，从所负责的客户及市场中获得生意。
·
Determines the
account’s needs, Suning Group’s objectives, and marketing activities of each
assigned market/account.
确认客户的需求、苏宁集团的目标，以及细分市场/客户的市场行为。
·
Continuously
communicates the benefits of the hotel to the customer.
保持将酒店所提供的价值传达给客户。
·
Drives/manages
account transient, group and catering production through improved customer
loyalty by excellent account management.
通过有效的客户管理，提高客户忠诚度及散客、团队及会议的产量。
·
Negotiates transient
rates for assigned accounts.
与客户商讨公司散客价。
·
Prospects new
business through phone solicitation, outside sales calls, customer visits to
the hotel, trade shows, sales blitzes, direct mail, newspaper/journal research
and other customer interaction or research.
通过电话咨询、销售拜访、接待客户来访、旅游展会、新闻媒体、市场调查等多种手段拓展新客户。
·
Develops marketing
intelligence: new product ideas, competition activities, new customer trends
and performance.
获取市场情报：如新的项目、竞争对手的活动、市场动向及表现。
·
Spends majority of
time in face-to-face customer interaction outside of the hotel.
分配大部分的工作时间拜访客户。
·
Implements training
programs to improve sales efficiency and staff development.
参加培训课程，提高销售业绩及技能。
·
Understands the
overall market - competitors’ strengths and weaknesses, economic trends, supply
and demand etc. and knows how to sell against them.
了解整个市场的情况汇报-竞争对手的优势及缺点、经济趋势和供需关系，以及如何去应对以上情况。
·
Office Etiquette
& Business Ethics
办公室礼仪和职业道德
·
Properly dressed in
uniforms with the general appearance according to the hotel standard.
按照酒店标准要求妥善着装。
·
Conducting business
according to the Suning HMC guidelines and local law.
遵守苏宁酒店管理公司规范及本地法律法规进行商业行为。
·
Compliance to the
standards set up for the Marketing Communication operation including telephone
handling, punctuality, hotel rules, regulations and LSOPs.
按照酒店标准建立并执行市场推广的日常运作，其中包括电话礼仪、准时出勤、酒店规定、规章制度及LSOPs。
NOTE
备注：
The above duties and responsibilities are
intended to represent current priorities and are not meant to be a conclusive
list. The post holder may from time to time be asked to undertake other
reasonable duties. Any changes will be made in discussion with the post holder
in the light of service or business needs.
以上所列职责和任务意在说明员工当前的首要工作范围，而不是一份限定其职务的排他性清单。公司可能不时要求员工履行其他合理的职责。如需做出任何变动，公司可根据经营或服务的需要与员工双方协商实行。
I agree that this Job Description is an
accurate reflection of my current role and responsibilities.
本人同意此工作内容描述正确表明了本人当前的工作职能与职责。