数字营销主管 Digital Executive

· Maintain complete knowledge of all hotel services/features
持续保持对酒店产品，设施及服务的相关产品知识的了解程度
· Promote positive relations with guests and employees
对客人及同事传达积极正面的信息
· Design and work within digital market plan and maintain file database
设计并制作市场推广计划以及更新相关数据存档
· Hotel Website Management (Setting / Content / Promotions)
酒店官方网站管理更新，包括设置，内容，促销等
· SEO / SEM according to brand strategies
配合集团制定并开展搜索引擎营销战略
· Hotel social media official account management
酒店官网社会化媒体管理和维护
· Management of hotel profiles on major review sites
管理并及时更新主要网络介质上酒店资料
· Area Online campaign with sister hotels
集团区域性网络营销管理和发展
· Online Reputation Management
网络声誉的维护和管理
· Digital Marketing report reviewing and analyzing
网络营销市场报告评估及分析
· Maintain high level of knowledge of the Raffles products and the competitor's product
对本酒店以及竞争对手酒店的产品保持高水平的了解
· Maintain good relationships with counterparts at competing hotels; promote all Raffles properties whenever possible
对具有相似产品的竞争对手酒店保持良好的关系，无论何时要对客人优先推荐所有莱佛士品牌的旗下酒店
· Meet solicitation and maintenance call requirements; handle all incoming inquiries
正确处理所有到店客人的问询及来电咨询
· Attend departmental and hotel meetings as required
参加所有要求的部门会议以及酒店会议
· Successfully complete all required training/certification processes
参与并完成所有要求的培训及认证流程
· Process paperwork to clients, other departments, etc., within a timely manner. Complete all assigned paperwork within a timely manner
及时完成及传递所需的书面工作，不管是对客人还是对其他部门
· Develop relationships with key media players and the travel industry
发展和维系与主流媒体及相关旅游产业的关系
· Ensure financial successes of hotel by overseeing all digital expenses and ensuring that all special events are profitable for the hotel
通过监督所有费用或特定的活动，确保对酒店是有盈利能力的