Director of Events 会议销售总监

Duties and Responsibilities
FINANCIAL RETURNS
· Develop deep understanding and knowledge of key sectors targeted by hotel and ensure products and services are ahead of competition to maximise guest satisfaction
· Provide creative input into Meetings Product Development to maintain a point of differentiation by developing innovative product and revenue opportunities
· Ensure the timely follow-up and pursuit of strategic relationships with customers and stakeholders in order to drive the highest levels of guest experience
· Contribute actively to the compilation of annual business plan and strategic sales & marketing plans
· Conduct and/or assist the sales team with customer negotiations
· Ensure timely delivery of Master Invoice to customers and help with facilitating payment
· Participate in the preparation of the annual departmental operating budget and financial plans. Monitor budget and up sell products and services while minimising waste to increase revenue
· Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines
PEOPLE
· Direct day to day conference/convention activities, plan and assign work, and establish performance and development goals for team members
· Provide effective leadership to events teams, including the ability to direct activities according to the relevant detailed SOPs
· Enhance team performance through effective communication and coordination with other departments. Ensure appropriate staffing levels based on guest volume. Develop and sustain effective relationships with clients, maximizing satisfaction and on-sell opportunities
· Communicate to his/her superior any issues encountered and other relevant information
· Organise training sessions, daily briefings and other meetings as required; ensure staff has the tools, training and equipment to carry out job duties
· Conduct periodic formal reviews with the Events Team on their targets and goals
· Conduct Annual Performance reviews, set Key Performance Objectives and Personal Development plans in line with IHG standards and brand standards for each member of the team
· Recommend and/or initiate salary, disciplinary, or other staffing/human resource-related actions in accordance with hotel or company rules and policies
· Act as escalation point for clients and members of Events Team and provide resolution to issues
GUEST EXPERIENCE
· Process customer inquiries in accordance to specified service standards
· Develop and deliver relevant documentation to the customer (e.g. loyalty programmes, area attractions, restaurants, facility information)
· Assign appropriate designated Event personnel based on the event requirement
· In the pre-event planning process, consult with the meeting planners to identify optimal meeting room configuration, recommendation on meeting/break flow, menu planning, food & beverage coordination, table arrangements, decoration options, etc. to improve meeting efficiency and productivity
· Ensure the team meets with each meeting planner daily to debrief on daily events, review consumption, bill and any exceptions to contracted billing and review estimates of final billing
· Plan and conduct pre-event meetings with clients and catering staff to determine potential enhancements to the guest experience
· Analyse and action against client satisfaction surveys to improve services and identify further business opportunities
RESPONSIBLE BUSINESS
· Develop awareness and reputation of the hotel and the brand in the local community
· Coordinate safety and security initiatives to ensure meetings flow smoothly with minimal interruptions or problems. Coach and advise clients on meeting options and alternatives that potentially reduce waste, save energy and have a minimal impact to the environment
Perform other duties as assigned.
aCCOUNTABILITY
This is a senior level position in a full service luxury, resort, or major flagship hotel with high volume catering, banquet, and/or convention facilities. May manage professional level and administrative Events team members.
Performance of this role should be measured by the following key metrics:
· Key Performance Objectives set annually (as per IHG policy)
· Process compliance as the indicated compliance in the Standard Operating Procedures
· Lead Handover Quality
· Other Events KPIs
· Repeat sale or upselling revenue
· Customer feedback/satisfaction