F&B Digital Sales&Marketing Manager餐饮数字营销经理

This position is responsible for driving and enhancing -term F&B Marketing strategy under the leadership of the Director of Sales and Marketing and in close collaboration with the Director of F&B / Operations. This role promotes creative F&B messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the individual outlets and the overall hotel. This role builds F&B marketing plans and targeted marketing campaigns per outlet, driving consumer awareness and preference, increasing market share, and building
broader brand awareness for the F&B portfolio both within the hotel and Marriott Bonvoy (the portfolio master brand).
This role supports demand generation campaigns, in response to consumer and market dynamics to grow market share. It strengthens preference amongst key travel consumers (on-folio) and local residents (off-folio) through creative and loyalty driven marketing efforts. It collaborates and aligns with internal stakeholders, including F&B operations, communications, brand, digital marketing, content, partnerships, Area Directors of Operations and Marketing, Continent F&B Marketing, to ensure all efforts are effectively directed to the right lifestyle / dining consumers.
This role must develop and maintain excellent strategic relationships and networks with local media, corporate partners, social influencers and community leaders to drive the positioning and reputation in the local market of the signature outlets as well as the overall hotel. Where necessary, the F&B Marketing Manager collaborates with the brand team on consistent pull through of F&B relevant brand programs. The F&B Marketing Manager is also responsible for engaging content on WeChat Mini App and Marriott Bonvoy Asia (if applicable) and nurtures the relationship with the continent F&B marketing team.