市场传媒部主任Marcom Executive/餐饮数字营销主任F&B Digital Executive

Main Duties
主要职责
Digital Management
数字渠道管理
§ Responsible for the promotion, marketing, and sales of online F&B channel products, achieving
assigned sales targets.
负责在线上餐饮渠道产品的宣传、推广和销售，完成销售的任务指标。
§ Identify market demands with strong market acumen, develop diverse online F&B products
based on market needs, and enhance market share.
发掘市场需求，有良好的市场敏锐度，根据市场需求开发不同的餐饮线上产品，提高市场占有率。
§ Optimize various online F&B channels, including digital promotion platforms such as
Meituan-Dianping, Douyin and RedNote, and provide strategic recommendations
based on platform-specific insights to improve promotional effectiveness and
increase overall visibility.
负责优化各类线上餐饮渠道，包括美团点评、抖音、小红书等数字推广平台，并根据平台特性洞察提供策略建议，以提升推广成效并扩大整体曝光度。
§ Plan and execute
creative digital marketing campaigns for F&B tailored to different channels
and customer segments (e.g., live-streaming sales, themed package promotions,
festive campaigns, KOL/KOC collaborations, etc.).
针对不同渠道和客群, 策划并执行创意性的餐饮数字营销活动（如直播带货、主题套餐推广、节庆活动、KOL/KOC合作等）。