市场销售总监Dir of S&M

1.发展、执行、优化、监测和评估酒店的营销策略（目标、策略和行动）以达到和超过预测收入，如房务部、餐饮部和所有其他可产生收入的部门
To develop, implement, maximise, monitor and evaluatethe hotel’s Marketing Strategy (goals, tactics and actions) to achieve andexceed forecasted revenue figures in Rooms, Food and Beverage, and all otherrevenue generating departments.
2.使用多种技能同时开展多项任务的灵活工作计划来优化员工效率，达到酒店财务目标、满足客人的期待和要求。
To maximise associate productivity through the use ofmulti-skilling, multi-tasking and flexible scheduling to meet the financialgoals of the business and expectations of the guests.
3.确保关于酒店、公司和本地和财务报告、资金、执照的所有规章制度和政策被正确遵守，及时精确地进行财务报告
To ensure that all hotel, company and local rules,policies and regulations relating to financial record keeping, money handlingand licensing are adhered to, including the timely and accurate reporting offinancial information.
4.利用所有销售和营销沟通方式来管理所有酒店与外界的品牌联系，加强和维持酒店年度营业计划中所制定的品牌定位和概念
To manage all hotel brand contacts including all salesand marketing communications, to enforce and maintain the hotel’s brandpositioning and concept outlined in the hotel’s Annual Business Plan.
6.监管所有销售策略、战略和执行，应与销售锦囊所述一致，以组织有纪律的强力销售队伍达到销售目标
To oversee all sales strategy, tactic, and actionimplementations, complying with the Smart Selling approach, in order to createa strong and disciplined Sales Team who achieve their sales goals.
7.执行策略型营销过程，优化使用可收集到的营销数据，包括Cognos,Marketing Portal, CompetitiveIntelligence, Delphi/Fidelio等系统，来做出理智决策
To implement the strategic marketing process,maximising the available marketing data including hotel Cognos, MarketingPortal, Competitive Intelligence, and Delphi/Fidelio catering system in orderto make sound decisions.
8.长期检测和评估本地、国内和国际市场趋势，酒店和餐厅竞争者的走向，以确保本酒店的营销和运营总是处在具有竞争力的前沿
To constantly monitor and evaluate local, national andinternational market trends, and the competitor hotels’ and restaurants’initiatives, in order to make sure the hotel’s marketing and operations remaincompetitive and cutting edge.
9.管理整合营销策略，包括酒店广告、促销、文件资料和电子营销，以确保它们的整合性、有效性，来保证合理的投入产出比、支出小于预算、并要与凯悦国际的品牌标准、政策和程序一致。
To manage integrated marketing communications,including hotel advertising, promotions, collateral, and e-marketing, makingsure that they are targeted, effective in producing a reasonable ROI, withinbudget, and comply with HI’s brand standards, policies and procedures.
10.监管行销企划、电子营销和公共关系活动，以支持年度营销计划中目标的达成
To oversee marketing communications, e-marketing, andpublic relations activities to support the objectives outlined in the AnnualMarketing Plan.
11.管理周度收益会议和月度策略会议，以发展和调整营销策略、短期定价和渠道策略
To manage weekly yield meetings and monthly strategicmeetings to develop and adjust marketing strategies and short term pricing andchannel tactics.
12.阅读营销策略经理/营销分析师编辑的报告和分析，和本部门和相关部门负责人讨论未来的策略、机会和威胁。
To review the reports and analysis compiled by theMarketing Manager - Strategy / Marketing Analyst, and discuss strategies,opportunities and threats within the division, and with the relevant Heads ofDepartment.
13.紧密与其他行政层人员合作，并灵活给予支持，关注酒店整体的成功和酒店客人的满意度
To work closely with other Executive Committee membersin a supportive and flexible manner, focusing on the overall success of thehotel and the satisfaction of hotel guests.