市场销售总监 Director of Sales & Marketing

Maximize Accor market sharewithin his/her area/territory.
在职责领域内最大化雅高酒店集团的市场占有率。
Personally handle key accountsin each of the hotel’s major contributing market segments. Establish regularcontact with major associations and government departments.
亲自处理酒店每个主要细分市场的大客户。与主要团体及政府机构建立经常性联系。
Actively get involved withsales solicitation of major accounts.
积极通过销售活动为酒店带来重要客户。
Ensure that the sales teammeet clients requirement and that the client service offered correspondseffectively to their requests. In the event of complaints made by clients,should the need arise, to avail him/herself as mediator between the hotel andclients.
确保销售团队及其服务符合客户要求。如果遇到客人投诉，如有必要，应主动担当酒店和客人之间的调解人。
Ensure the availability ofafter-sales services and, in particular, concerns him/herself with clients whohave registered complaints.
确保售后服务的提供，特别要关注提出投诉的客人。
Organize and attend tradeshows when requested.
按要求组织及参加行业展会。
Concern himself / herself withthe welcoming and orientation of new talents.
对新人才进行欢迎和入职培训。
Public relations 公关：
- Develop and foster goodrapport with the public, clients and members of the trade in an effort toensure and promote a good image of the hotel.
与公众、顾客和行业会员发展良好关系以确保并提升酒店形象。
- Ensure all sales advertisingand public relations efforts provide optimum profit returns.
确保所有销售和公共关系广告取得最佳回报。
Assist the members of thesales team and other departments in securing business for all revenuegenerating centers.
协助销售部人才及其他部门人才为所有收益部门赢得生意。
Conduct monthly accountsreviews with the Sales team.
与销售人员每月评估所属客户的业绩。
Ensure a good atmosphere andefficient co-operation in his/her department.
在部门内确保良好的氛围和有效的合作。
Functional liaison: Maintaingood contact with departments of the hotel and may have contact with sales talentat the regional level.
联络职责：与酒店各部门和地区销售人员保持良好关系。
Prepare the annual marketingplan and manual for the department and participates in setting up the marketingpolicies, procedures and objectives.
编制年度营销计划和手册，并设立政策、程序和目标。
Determines the marketing andsales strategies in all related areas required to meet the annual budgets ofthe hotel.
通过配合酒店的年度预算来决定市场销售的策略。
Set up pricing strategies inall areas, with regular reviews in keeping with the hotel needs and markettrends.
在满足酒店的需要与符合市场的趋势的情况下，制定价格策略，并定期进行评估。
Follow the departmentalresults in all areas (accounts’ productivity, up-selling revenues, promotionaltracking, etc.) and ensure corrective actions are implemented as necessary.
跟踪所有部门的报告，包括会计的收入，向上销售收入， 促销宣传等，以确保完成必要的改进措施。
Work closely with Director ofRevenue Management and reservations managers to maximizes the utilization ofall automated sales and reservations systems involved with both group andindividual business.
与收益总监和预订部经理紧密合作，以确保团队与个人的自动销售与预定系统的利用最大化。
Supervise the existence of anefficient follow-up on all leads towards business materialization and long-termcustomer relationship.
监督与商务和长期客户合作关系。
Ensure permanent updated filesare maintained for all corporate, group and travel trade accounts with strongroom/night potential.
为所有公司，团队与旅游团的账户保持永久的文件更新以取得潜在的房间销售。
Keep reservation centers andGSOs updated on current information, promotions and pricing to facilitateefficiency and realization of business objectives.
保持预定中心和GSOs 的信息，促销与价格随时更新，实现商业目标和效率的提高。
Through various tools (e.g.media, social events, gatherings with competition etc.), explores economicdata, new developments in certain companies’ structures, new assignments,industrial complexes, new business centers, new projects which all could be ofinterest and benefit of the hotel and distributes this information to relevant talent.
通过各种工具 （例如媒体、 社交活动、 集会与竞争等)，探索了某些公司的结构、 新分配、旗下产业、 新的商务中心、 新项目，都可能带给酒店的效益，并分发信息给相关的人员。
Keeps close follow up ondevelopments of the competitor hotels (occupancy, structural alterations,renovation, special campaigns, rate promotions, marketing efforts, theme eventsetc.).
不断跟踪酒店竞争者的信息（入住率、结构调整、创新、特别活动、价格推广、市场活动和主题宴会等）。
Ensure collaterals are keptupdated, with fresh new ideas as necessary, ensuring sufficient stock arereadily available for sales and promotional activities.
确保系统随时更新，确保在销售与促销活动中酒店有足够的房间库存。
Keep a close watch on groupproductivity/activities and follow-ups, ensuring minimal business loss, andhigher conversion rate of all leads.
密切的关注团队的生产力、活动和跟进，确保最小的商业损失，并提高所有潜在客户的转化率。
Work with DOS and SalesManagers to set up the annual rates for local/international companies, bothtravel trade and commercial accounts, devising clear understanding ofstrategies in the rates negotiation process.
与销售总监和销售经理设定每年当地或者国际公司，旅游，商务客户的价格，制定明确的谈判策略。
Make personal salesvisitations to top key accounts at least twice a year to broaden customercontact base.
每年最少2次对大客户进行个人的销售拜访，以保证稳固的联系。
Ensure updated customerprofiles (PMS) and database, capable of identifying sales calls report andactivities.
确保更新客户文档和数据，能够识别销售拜访报告和活动。
Ensure fair accountdistribution amongst the sales talents who will be responsible to manage(visit, handling complaints, update information and follow up) their ownaccount group.
分配好销售人才管理他们自己的客户信息包括拜访，投诉，更新数据。
Ensure an efficient two-waycommunication to keep customers updated on latest development in the hotel andhotel management of all changes in the customer profile and market trends.
确保一个有效的双向沟通，保持与客户更新对酒店及旅馆管理中客户配置文件和市场趋势的所有更改的最新发展
Work with F&B and otherdepartments to plan promotional campaigns for rooms and banquets, ensuringinformation are distributed in a timely and detailed manner to all concerned.
与餐饮部门和相关部门合作为酒店的房间、餐饮的推广做计划，确保信息及时和详细的被关注。
Feedback and work with theother department heads to ensure delivery of quality services to customers’ expectation and satisfaction.
为了保证达到客户的期望与满意度提供优质的服务，要及时跟进反馈。
Plan and prepares for theparticipation at trade shows, fairs, exhibitions, workshops, road show, salesblitzes etc.
计划并准备参加展览会、 交易会、 工作坊、 路演和销售闪电战等。
Preparerelevant monthly reports for distribution to Admin. Office, Corporate Office, andGSOs.
准备每个月的相关报告并分发给管理办公室，总公司，及GSOs。
Provide on-going marketing andsales directions and training program for talent development and businessenhancement.
为公司的人才发展提供市场销售的培训和强化培训。
Plan and execute theadvertising needs of the hotel, both local and international media, in keepingwith corporate standards and hotel image.
在保持酒店的标准下计划和执行本地与国际传媒的媒体广告。
Ensure regular communicationsand free publicity is maintained with PR activities and regular releases.
确保定期通信和免费宣传进行维护的公关活动，并定期发布。
Performs any other dutiesassigned by management.
执行任务管理层交办的其他工作。