Digital Marketing Manager 数字营销经理

1. Planning, budgeting and execution of the hotel are advertising campaigns in liaison with the company’s official advertising agency.
与专业广告发布公司联系，制定并执行酒店的广告预算和对外广告发布。
2. Coordination and implementation of communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. sales, food and beverage, spa etc.)
协调并执行与酒店所有营运部门的酒店活动和促销的沟通计划（如销售，餐饮等）。
3. Development of good relations with the media (print, broadcast, etc.) and implementation of the hotel’s publicity campaign.
与媒体建立良好的关系（出版物、广播等），执行酒店的市场宣传活动。
4. Management of a complete, targeted data base and direct mail campaigns to promote hotel business.
管理一个全面有目标性的资料库，并直接邮寄酒店促销活动广告。
5. Overall supervision of production of hotel printed materials to ensure compliance with Group Guidelines.
全面监督酒店所有印刷产品以确保和集团指导方针的一致性。
6. Monitoring and control of expenses based on approved Sales & Marketing budget.
根据销售部的预算监控开支。
7. Coordination and implementation of various hotels projects in liaison with other hotel department s and/or outside organizations/ government bureaus.
通过与酒店其他部门，或者外界组织，政府部门联络以协调并执行酒店不同项目。
8. To ensure press releases are sent to all local & regional newspapers and magazines on all happenings/ events in the hotel.
及时发布酒店活动新闻稿至各类报纸杂志。
9. To coordinate with all activities concerning publicity in film shooting, photo shooting, interviews by local & overseas media etc.
协助国内外媒体的摄影，摄像和采访。
10. To maintain stock inventory of an updated photo library and press kit.
及时地更新图库和宣传资料袋以维持固定资本清单。
11. To be responsible for the preparation, planning and executive of the hotel’s public relations activities plan.
负责酒店准备，策划和执行酒店公关活动的计划。
12. Maintain update profiles of the hotel’s key personnel.
不断更新公司领导层资料。
13. To coordinate with the printing, design as well as adherence to the corporate guidelines for all printed materials of the hotel.
根据酒店标准设计印刷品并确保印刷品的质量。
14. Regular communication & entertainment with the local press.
与当地媒体保持正常交流和宴请。
15. Supervision of design projects.
监督设计项目。
16. Handle the administration of the Marketing Communication Department .
负责市场传媒部管理工作。
17. The management reserves the right to change / extend this job description if necessary at any point of time during her / his employment.
如有必要 ，该部门有权更改或补充该职位描述。
18. Carries out any other reasonable duties and responsibilities as assigned.
完成任何其他合理的职责和被指派的职责。
岗位要求
1. Creative writing skills.
创造性的写作技巧。
2. Extensive knowledge of Ad. / Media Planning and printing/ production process.
丰富的广告媒体计划和印刷生产知识。
3. PC knowledge: Word, Excel, Web and basic knowledge of Desktop Publishing System.
电脑知识：Word, Excel; Web 和基本台式印刷系统知识。
4. Organized, detail-oriented and with good administrative skill.
拥有组织能力，明确导向性的行政管理技巧。
5. Good contacts with local press.
和当地新闻媒体的良好沟通。