市场传讯经理 Marcom Manager

建立年度市场传讯方案，并确保该方案是可衡量的、战略化的以及包含具体行动步骤的。
Establishes an annual and fully integratedcommunications programme with measurable objectives, strategies and actionsteps.
·协助准备和更新的年度营销计划，如有必要按照部门细化。
Assists in the preparation, utilisation and updateof an Annual Marketing Plan, broken down as necessary by division and/ordepartment.
·如有需要，以先后缓急次序，解释，和评价的有效性营销传播活动的投资回报率分析和调整。
Measures, interprets, prioritises and evaluates theeffectiveness of marketing communications activities through an ROI analysisand adjust as necessary.
·开发并维持与媒体及其工作人员的积极联系，评估所有媒体要约和宣传。
Develops and maintains active contacts with thepress and key media people, and evaluates all media solicitations andexposures.
·监测所有当前国外和本地公众对酒店的态度和评述。
Monitoring all current attitudes and publicstatements concerning the hotel in foreign and local media.
·确保所有酒店广告和材料（本地餐饮和招聘等）标准一致并且符合凯悦国际品牌标准。
Ensuring all hotel advertising and collateral (localFood and Beverage, recruitment, etc.) are of consistent high standards, andthat they comply with HI’s brand standards.
·评估投放广告的需求和时机，为酒店在当地媒体投放广告，获得市场营销总监及总经理的批准。
Assesses advertising needs and opportunities for thehotel and obtains initial approval of local media campaign proposals from theDirector of Sales & Marketing and General Manager.
·建议和提供方案，指导并实行线下促销，与外部合作伙伴如信用卡公司，百货公司，银行和航空公司等，以支持广告和促销活动。
Recommends and develops proposals and directs andimplements below the line sales promotions, with external partners such ascredit card companies, banks, department stores, airlines, etc. to support theadvertising and sales campaigns.
·与收益管理总监密切合作，最大限度的利用有针对性的市场信息，包括客户资料，行为，和产量的规划和评价的营销传播。
Closely works with Director of Revenue Management tomaximise use of the targeted market information including customer profile,behaviour, and yield for the planning and evaluation of marketingcommunications.