辅助酒店市场营销策略的执行(目标、策略和行动)
Assists in the implementation of the hotel’s Sales and Marketing Strategy (goals, tactics and actions).
协助市场传讯部总监,确保酒店市场营销活动与公司营销策略一致,对酒店活动予以适当执行
Assists the Director of Marcom to ensure that the Sales and Marketing activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
提高在线客户市场(线上)份额的收益,与市场传讯经理和收益部沟通以确保营销计划的顺利实行。这包括但不限于客房收入,宴会收入, 餐厅收入等。
Create marketing plans for hotel to drive revenue across all online customers segments (leisure travel), and work with the property Marketing Communications Manager and Revenue Management to ensure a smooth execution. Revenue includes but not limited to rooms, banquet, F&B revenue, etc.
在线市场团进行逐月和季度分析包括:各个市场渠道的表现,回报结果分析,以提高各个市场渠道的推广效果。渠道包括但不限于集团/酒店自营的,第三方的,付费,免费等。
To provide monthly and quarterly analysis including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all online marketing channels based on these results. Channels include but not limited to corporate / hotel owned, third parties, free, paid, etc.
代表酒店在本地洽谈新的在线市场推广。
Negotiate on behalf of the hotel in the region for new online marketing initiatives.
结合适当时机,与新合作伙伴合作推广。
Locate and add our hotel to new partner marketing linking opportunities.
作为与第三方渠道客户联系的主要负责人。
Act as the primary point person for all local and regional third party accounts as.
与酒店运作部门沟通,以确保所有促销内容的准确性及合理性。
Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.
在线平台的维护与运营,包括但不限于微信、微博、微信商城、大众点评、携程等。也需负责线下旅行社散客业务,确保在线和线下渠道都可以平衡健康发展。
Maintenance and operation of the online platform, including but not limited to WeChat, Weibo, WeChat Mall, Public Comment, Ctrip and etc. Also responsible for the offline wholesale business to ensure both online and offline business can develop with parity to maximize hotel’s profitability.
其他要求
- 国际联号工作经验:优先
- 语言要求:英语-熟练
- 计算机能力:熟练
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