Marcom Manager-Banyan Gallery

Job Purpose:
Lead Gallery's marketing department, overseeing the success of various marketing initiatives (offline to online) and management of media and content assets.
Key Result Areas:
Primary:
MARKETING& COMMS
-Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
-Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
-Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
-Conceptualize and execute on multichannel campaigns across the prospect and customer life cycle, ensuring the alignment of communications and messaging in all channels
-Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.
-Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.
-Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.
-Media Management and lead for PR and KOLs
-Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.
-Analyze performance across all social media platforms relating to engagement and growth.
-Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
-Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
-Analyze customer insights,consumer trends, market analysis, and marketing best practices to build successful strategies
OPERATIONAL
-Develop innovative strategies for optimizing the customer journey within property operations to drive sales of gallery products and enhance overall customer experience.
-Contribute to the development of product packaging concepts, including overseeing product photo shoots and visual concepts to ensure alignment with brand identity.
-Ensures timely update for promotional collaterals or outward facing content from offline to online including website, socials and blog posts.
Secondary
TRAINING
-To complete all Gallery trainings in terms of Orientation, Product Knowledge apart from the training modules setup in Learning Management System (LMS) from Banyan Management Academy.
-Min. 5hrs per associates per month based on Banyan Group policy.
Job Requirement:
-Minimum 4 - 5 years of related experience
-Bachelor's degree in Marketing, Digital Marketing, Business and related fields.
-360 marketing experience for a global/regional retail brand.
-Diverse market experience,ideally in China, Thailand, Singapore at least.
-Strong project management,multitasking, and decision-making skills.
-Knowledge of social media platforms and practices.
-Familiarity with website content management systems (CMS).
-Excellent written and verbal communication skills in English and Chinese.
-Experience with creating visual content, including graphics and photography.
-Ability to work collaboratively with cross-functional teams.
-A proactive attitude with the ability to suggest and implement new ideas.
-Previous experience in writing and editing copy at a Corporate level.
-Previous experience producing content for Social media platforms.
-Strong understanding of marketing and branding principles.
-Metrics-driven marketing mind with eye for creativity.
-Experience with marketing automation and CRM tools.