上海颂悦酒店管理有限公司

如何在市场转型期拓展酒店利润新空间Be Adventurous to Explore New Avenues for Hotel Profits in Market Transitional Period课程简介Training Outline致电021- 6074 7227 获取课程详细信息主讲人：袁学娅 女士Lecturer:Ms. Anne Yuan- 上海星硕酒店管理咨询有限公司首席咨询官- ChiefConsulting Officer, Integration Hotel Management Co., Ltd. Shanghai课时：6小时 * Course Frame: 6hours一、在大环境发生变化的今天，多数人已经十分悲观，经营管理除了瓶颈，还是困难：Today,while the big environment is changing, most people are very pessimistic,thinking that in addition to bottlenecks, there are difficulties in operationand management1. 低收入和低待遇，不易吸引优秀管理人员和服务人员Low income and low benefits are not easy to attract outstanding management andservice persons.2. 不断上涨的原材料成本，致使酒店提供服务的物品和餐饮的原材料，费用和成本吞噬了酒店利润的5%Increasing costs of raw materials cause the expenses and costs of the raw materials ofarticles and F&B for services provided by hotels to eat up 5% of theirprofits.3. 在CPI 上涨的同时，劳动力成本的增加，又消耗酒店利润的3%As CPI rises, the increase of labor costs consumes another 3% of their profits.4. 酒店数量过剩，价格上涨缺乏动力，新八条廉政规定，减少体制内高端消费There are a surplus number of hotels in the market, lacking drive for price rises;the new eight provisions of honest and clean politics reduce high-endconsumption within the system.5. 酒店的持续发展，路在何方？Where isthe direction for sustainable development of hotels? 二、面对目前的挑战，酒店已经采用的措施列举 Measures which have been taken by hotels facing the present challenges1. 缩减员工人数 Reducing number of employees2. 控制客房日耗品的发放，质量失控 Controlling provision of guest room daily consumables, losing control of quality3. 餐饮逐步提高销售价格，以弥补原材料涨价减少利润的现实 Gradually increasing F&Bprices to make up reduced profits due to price rises of raw materials4. 没有品牌，借助第三方网络预定，提高销售能力 Without brand,relying on online booking via a third party to improve selling capacity三、拓展酒店利润边界的三个基础 Three foundations for expanding the boundary of hotel profits1. 基础数据建立健全Establishment and adequacy of fundamental data2. 深度分析提高信息数据的有效性Improving effectiveness of information data through in-depth analysis3. 学习精神和创新落实 Learning spirit and innovation implementation1) 为使酒店能够持续盈利，清晰分析目前现状： Clearly analyze the present situation to have a hotel’s continuousprofit:2) 把酒店产品策略贯穿于持续发展 Carry out thehotel product strategy through sustainable development3) 获取有意义的商业决策情报 Obtain meaningful commercial decision information4) 创造经久不衰的有竞争力的差异性 Create lastingcompetitive differences5) 为愿意提升利润的酒店提出的三个问题 Provide three questions to the hotels wishing to improve profits...查看全部