Digital Marketing Manager 数字营销经理

Responsible for formulating and implementing the hotel's digital marketing strategy to enhance the brand's online exposure and market influence;
负责制定并执行酒店数字营销战略，提升品牌在线曝光度和市场影响力;
Manage the content planning and operation of the hotel's official website, social media platforms (WeChat, Weibo, Xiaohongshu etc.) and OTA channels;
管理酒店官网、社交媒体平台(微信、微博、小红书等)及OTA渠道的内容策划与运营;
Plan and implement online marketing campaigns, including but not limited to promotional activities, brand partnerships, KOL promotions, etc., to improve customer conversion rates;
策划并实施线上营销活动，包括但不限于促销活动、品牌合作、KOL推广等，以提升客户转化率;
Coordinate internal teams (such as design, sales, operation) and external partners to ensure the smooth implementation of marketing activities;
协调内部团队(如设计、销售、运营)及外部合作伙伴，确保营销活动的顺利执行;
University graduate, excellent command of written and spoken in English and Chinese language.
大学专科，良好的中英文读写能力。
Minimum 3 years’ experience in similar capacity with international chain hotels.
具有至少三年在国际连锁酒店的相关经验。