Digital Sales Manager 数字营销经理

工作职责：
1、制定和实施数字营销策略:负责策划和执行公司的数字营销战略，确保其与整体营销战略一致。
2、这包括分析市场趋势和竞争对手，了解目标受众的需求和喜好，以制定有效的数字营销策略。3、建立和维护在线品牌形象:确保公司在互联网上的形象和声誉良好。
4、负责监控和管理公司的在线声誉，确保品牌信息的一致性和准确性，以吸引和保留客户。
5、管理社交媒体平台:负责管理公司在各大社交媒体平台上的形象和活动。
6、需要定期发布有吸引力的内容，与用户互动，提高品牌曝光度和用户参与度。
7、网络广告和搜索引擎优化:管理公司的在线广告活动，并确保广告投放的有效性和可见性。
8、同时进行搜索引警优化(SEO)工作，以提高公司网站在搜索引警结果中的排名，增加有针对性的流量。
9、监测和分析数字营销数据:定期监测和分析数字营销活动的数据，包括网站流量、用户转化率、社交媒体参与度等。
10、通过数据分析，评估营销活动的效果，并提出改进策略和建议。
11、寻找和合作数字营销渠道:与其他数字营销渠道建立合作关系，如内容创作者、博客主和意见领袖。
12、通过合作来扩大品牌影响力，增加市场曝光度。
13、推动数字化营销策略的落地执行与效果分析:负责数字智慧营销体系的建设及管理，推动数字化营销策略的落地执行与效果分析。
JD：
1. Develop and implement digital marketing strategies: Responsible for planning and executing the company's digital marketing strategy, ensuring it aligns with the overall marketing strategy.
2. This includes analyzing market trends and competitors, understanding the needs and preferences of the target audience, in order to develop effective digital marketing strategies. 3. Establish and maintain online brand image: ensure the company's image and reputation on the Internet.
4. Responsible for monitoring and managing the company's online reputation, ensuring consistency and accuracy of brand information to attract and retain customers.
5. Manage social media platforms: Responsible for managing the company's image and activities on major social media platforms.
6. It is necessary to regularly publish attractive content, interact with users, and increase brand exposure and user engagement.
7. Online Advertising and Search Engine Optimization: Manage the company's online advertising campaigns and ensure the effectiveness and visibility of ad placements.
8. Simultaneously conducting search engine optimization (SEO) work to improve the ranking of the company's website in search engine results and increase targeted traffic.
9. Monitoring and analyzing digital marketing data: Regularly monitoring and analyzing data on digital marketing activities, including website traffic, user conversion rates, social media engagement, etc.
10. Evaluate the effectiveness of marketing activities through data analysis and propose improvement strategies and suggestions.
11. Finding and collaborating on digital marketing channels: Establishing partnerships with other digital marketing channels, such as content creators, bloggers, and opinion leaders.
12. Expand brand influence and increase market exposure through cooperation.
13. Promote the implementation and effectiveness analysis of digital marketing strategies: Responsible for the construction and management of digital intelligent marketing systems, and promote the implementation and effectiveness analysis of digital marketing strategies.