市场传讯总监/副总监

To design and execute a forward-looking marketing and communications strategy that reinforces J Brand vision and secures its competitive market positioning.To operation alise integrated marketing, advertising, public relations, and promotional campaigns—including events and partnerships—that drive room sales, event bookings, spa, and F&B revenues, while building top-of-mind awareness, stimulating trial, and fostering guest loyalty through both traditional and digital channels.
制定并执行具有前瞻性的市场传讯战略，以巩固 J品牌的愿景和竞争优势。系统化整合市场营销、广告、公共关系及促销活动（含活动策划与合作伙伴项目），全力推动客房销售、宴会及会议、水疗及餐饮收入增长，同时通过多元渠道与数字渠道提升品牌知名度、激发首印体验并培育宾客忠诚度。
Plans, directs, controls, coordinates, and participates in all communications activities, with a strong emphasis on public relations (PR) as a core competency of this role.Under the general guidance of the DOSM and within hotel policies and procedures, safeguards and enhances the hotel’s prestigious image,manages its online reputation, and directly contributes to revenue growth through effective storytelling and stakeholder engagement.
负责规划、指导、管控、协调并参与所有传讯活动，其中公共关系（PR）为本岗位的核心能力重点。在市场销售总监（DOSM）的总体指导下，并在酒店政策与程序框架内，负责维护和提升酒店的卓越形象，管理在线声誉，并通过有效的叙事和利益相关者互动，直接为酒店营收做出贡献。