Digital and OTA Manager数字营销和OTA经理

Skill:
Digital Marketing, SEO Content Writing, SEO and Google Analytics, Social media management, Social Media Strategy, Social Media Marketing, Advanced graphic design, Lead Generation & negotation, HR Analytics, HRMS (software), Graphics Design (Using Canva), Ads Campaign, Al Tool Business Analysis.
Job Description
We are seeking a highly skilled and creative Digital Marketing Manager to lead the marketing initiatives with a strong background in hospitality, travel and tourism. The ideal candidate will be responsible for developing strategies, managing campaigns, optimizing SEO, creating engaging content, handling OTA platforms, and driving business growth through data-driven marketing solutions.
Experience in the travel and hospitality sector is highly preferred.
Job Specification
• Develop and execute comprehensive digital marketing strategies aligned with company goals.
• Plan, manage, and optimize SEO/SEM campaigns for maximum visibility and ranking.
• Run paid ad campaigns across Google Ads, Meta, TikTok, and other platforms to drive traffic and conversions.
• Conduct audience research and market analysis to identify target segments and growth opportunities.
• Oversee and create graphic design content (social media creatives, ads, banners) and guide creative direction.
• Manage and optimize company profiles on OTA platforms (Booking.com, Agoda, Airbnb, Expedia, TripAdvisor).
• Monitor and improve social media engagement, brand presence, and content performance.
• Collaborate with internal teams for branding, campaigns, and promotional activities.
• Measure marketing performance using analytics tools; prepare monthly reports and ROl analysis.
• Implement marketing automation and Al tools for smarter workflows and lead generation.
• Stay updated with the latest digital marketing trends and innovations.