W Insider W 时讯达人

To connect, differentiate and elevate the guest experience with extraordinary experience. To create an Insider Culture at the hotel - with guests, the team and the community. To anticipate and uncover what will WOW the guest. To use networks, relationships and access to connect the newest, latest and coolest to the W brand and the W guest. To bring to life the W core value of ‘Insider’ for the W guest and allow W Hotels Worldwide to activate this key brand differentiator in a way that creates both valuable and memorable experiences for our guests, ultimately driving loyalty to the W brand and providing hotels a way to differentiate themselves in the ever-growing lifestyle hotel marketplace. To ensure that there is someone available at key times to focus entirely on providing guests insider tips and information on the city they are in as well as creating WOW moments that come to life during the guest’s experience at W. To interact with guests personally, ensure a more enhanced guest experience and more frequent activation of the ‘Insider’ core value, which in turn leads to greater congruency between W’s promise of insider access and the actual delivery of the experience.
To work closely and tirelessly with the marketing team to drive greater exposure for activations and to drive guest footfall into special events. To create and drive programming and content that is in line with the core messages of W hotels. To connect deeply with the movers and shakers in fashion, fuel, art and music within Shanghai and greater China.