市场传讯经理 Marketing & Communications Manager

Foster W Shanghai – The Bund positioning in themarket and attract trendsetters to live the W brand philosophy and organizeevents with W passion points to immerse B&F, spa and rooms to driverevenue.
发展上海外滩W酒店的既定市场，吸引引领潮流者与W品牌文化共同成长并组织具有W特色的活动促进餐饮、spa和客房的销售。
Proper execution to support brand initiatives withcampaigns / events programming, revenue generation and supplementing sales strategies for the hotel.
通过举办活动，创造收益和提供销售策略支持品牌创新。
Develop and evaluate co-branding opportunities toposition the hotel in the market and create continuing brand awareness.
拓展与评估品牌合作，帮助酒店市场定为以及持续保持曝光率。
Establish and maintain a strong and updated guestdatabase for hotel different segments eg. B&F outlets, W Happenings, Musicevents, etc.
建立并维护一个强大且不断更新的客户数据库，服务于酒店不同类型的活动，如饮食部推广，品牌活动，音乐活动等。
Plan and implement marketing strategies thatachieve W Brand directives and goals related to target market mix, direct sales(including online efforts) and promotions and / or packages to drive revenue inall revenue centres to the hotel.
计划并执行行销计划以实现W品牌与营销组合、直接销售（包括在线销售）和宣传推广相关的目标并最终推动酒店收益的增长。
Ensure all internal and external communicationswhile adhering to the respective brand standards; including media initiatives,events and promotions.
通过媒体计划、活动和推广确保在符合品牌标准的前提下酒店对内和对外的良好沟通。
Manage all hotel promotional programs includingregular B&F promotions, DJ events, WET Parties, rooms, spa and events(wedding / banquet / MICE) to ensure they are keeping with the brand vision andproperty goals.
协调全酒店各类宣传物料博包括饮食部推广，DJ活动，WET派对，客房、spa及其他活动（婚礼、宴会、会议）促销。保证所有活动与品牌理念和酒店目标一致。
Ensure the quality of all photos & videos alignwith the standard of W Brand.
确保所有图片和视频内容符合品牌要求。
Act as coordinator for promotional activities thatsupport the needs of the hotel, with a focus on improved revenue performance
对围绕提高酒店收益进行的宣传推广活动给予协调。
Work closely with Director of B&F and CulinaryDirector in coordinating food promotions and secure exposure / recognition / awards
与饮食部总监及行政总厨密切合作以协调餐饮促销，把控曝光度/认知度/各类奖项。
Coordinate with other department heads to executeall marketing initiatives in driving revenue to the hotel.
与其他各部门负责人在所有促进酒店收益的行销提案上合作。