市场传讯经理 Marketing & Communications Manager

Foster W Shanghai –The Bund positioning in the market and attract trendsetters to live the W brand philosophy and organize events with W passion points to immerse B&F, spa and rooms to drive revenue.
发展上海外滩W酒店的既定市场，吸引引领潮流者与W品牌文化共同成长并组织具有W特色的活动促进餐饮、spa和客房的销售。
Coordinate all hotel promotional programs including regular B&F promotions, DJ events, WET Parties, rooms, spa and events (wedding / banquet / MICE) to ensure they are keeping with the brand vision and property goals.
协调全酒店各类宣传项目：日常餐饮，DJ活动，WET派对，客房、spa及其他活动（婚礼、宴会、会议）促销。保证所有活动与品牌理念和酒店目标一致。
Build contacts and relationships with media representatives to keep the hotel, and its products & services, in front of the public and trade.Actively pitch media story angle to maximize the hotel exposure.
建立并维护媒体关系以帮助酒店产品及其服务进入公众视野并保持行业前沿。积极主动的寻求媒体曝光机会是酒店获得高限度额曝光量。
Participate in developing media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
参与与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
Help to develop and organize promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
参与开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
Evaluate and handle KOL stay or collaboration request. Keep developing KOL resources align with brand style to get exposure for hotel.
评估处理KOL入住或合作要求。持续开拓KOL资源寻求适合酒店形象的KOL为酒店做推广。
Create & execute a media WOW visiting and stay experience program.
设计并执行媒体访问/入住惊喜体验。
Live with the Brand and be a Brand Ambassador!
融入品牌，成为作为品牌大使！