市场传媒经理

Hotel Marketing and Advertising酒店营销与广告
· Executes annual marketing plan to budget, inconsultation with the GM, Food and Beverage leader, Operations leaders, andcluster marketing and ecommerce teams.
与总经理、餐饮领导、运营领导、区域营销和电子商务团队协商，执行年度营销计划。
· Partners with Operations, Food & Beverageand Sales teams to execute promotions and campaigns to target in-house guestswith promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作，执行针对酒店内部客人的促销活动，增加酒店收入。
· Acts as the liaison between the marketingdepartment and advertising agency on the tactical advertising campaigns'creative and media plans, particularly for food and beverage promotions.
作为市场部和广告公司之间的联络人，负责营销活动的创意和媒体计划，特别是食品和饮料的促销。
· Manages F&B media schedules and verifiesprompt settlement of accounts.
管理餐饮媒体日程安排，并核实及时结算。
Social Media Content Management社交媒体内容管理
· Facilitates social media engagement andupdating content in local digital channels (e.g., hotel website, travel sites).
促进社交媒体的参与和本地数字渠道的内容更新(如酒店网站、旅游网站) 。
· Develops and executes promotions campaign inF&B, weddings, spa, rooms and conferences through relevant digital andsocial media channels.
通过相关的数字和社交媒体渠道，开发并执行餐饮、婚礼、水疗、客房和会议的促销活动。
· Engages in proactive online reputationmanagement by surfacing relevant guest comments (positive or negative) insocial media channels and responds accordingly.
通过在社交媒体上发表相关的客人评论(正面或负面的)，并做出相应的回应，积极参与在线声誉管理。
· Public Relations and Visual Asset Management
公共关系和视觉资产管理。
Direct Marketing and Collateral Development 直接营销和印刷品的开发
· Coordinates and executes Hotel and F&Bprinted materials.
协调并执行酒店和餐饮部的印刷材料。
· Controls quantity and inventory of all Hotelmarketing collateral and verifies copies are filed in a comprehensive manner.
控制所有酒店营销资料的数量和库存，并确认复印件已全面归档。
· Assists in the production of all property,F&B display, and temporary signage in hotel public areas.
协助制作酒店公共区域的所有酒店、餐饮展示和临时标识。
· Promotes collection of competitors collateraland publicity on a monthly basis.
每月推动竞争对手资料的收集和宣传。
· Manages the execution of F&B directmarketing activities.
管理餐饮直接营销活动的执行。
· Verifies all collateral is as per brandstandard guidelines and in compliance with Brand Standard Audit (BSA).
确认所有附属品符合品牌标准，并符合品牌标准审核(BSA)。