OTA网络销售经理 OTA Marketing Manager

Primary Responsibilities 主要职责
·Produce an e-business sales & marketing Plan about hotels products, drive revenue through all activities in all channels: OTA platforms, WeChat, Douyin, Xiaohongshu and allive stream platforms.
·Lead outlet managers to do monthly marketing plan, coordinate Wellness activities and laundry service packages, RevMax revenue online. Holiday and special days promotions online.
·Hotel poster and e-filyer design services hotel marketing and digital plan; Assist MarCOM to increase WeChat fans and Douying Fans.
·Connection sales teams and marketing team， balance all resources; suggest rate plan and maximum revenue on different platforms for each product.
·Integrated marketing policy for very hotel products, goal setting and incentive plan for all divisions and HODs.
·Focus on market competitor performance, do something new, make sure we are market leader.
·Monitor the prices, room availability and inventory on the OTA platform, ensure the accuracy of the information and make timely adjustments to optimize revenue management.
·Regularly assess the sales performance of the OTA channels, submit analysis reports and propose improvement plans.
·统筹酒店线上营销渠道包括但不限于各线上旅行社、酒店微信平台、美团、抖音、小红书、各直播平台；增加酒店在线收入；
·统筹酒店客房，各餐厅、康体、客房洗衣等线上营销活动；实现日常、节假日及特殊时段在线销售指标；
·与市场传讯充分沟通，酒店产品内容输出和时间节点服务于在线营销策略；协助实施酒店增粉计划；
·实现销售和市场营销有机结合；充分协调各方资源，建议产品定价并实现收益最大化；·
·针对每一产品贯彻落实全员营销策略，任务和奖励同步，并实行部门总监负责制；
·关注竞争酒店，敢于创新，成为市场领导者；
·监控OTA平台价格、房态及库存，确保信息准确并及时调整，优化收益管理；
·定期评估OTA渠道的销售表现，提交分析报告并提出改进方案。
Knowledge and Experience知识和经验
·Have more than3 years sales experiences in hotel and more than 2 years work experiences of digital sales.
·Possess extensive social activity and strong organizing abilities.
·Good selling and negotiation skills.
·Good at hotel products learning related in F&B, Wellness and Housekeeping, laws and regulations of live-stream industry.
·Excellent communication and coordination skills, capable of efficiently connecting with the OTA platform and various internal departments;
·Familiar with the operation rules of the OTA platform and the industry trends in the hotel sector, with strong market sensitivity and data analysis capabilities.
·具有3年以上酒店销售工作经验，并有2年以上数字营销工作经历；
·具有广泛的社交活动能力和较强的组织协调能力；
·良好的销售和谈判技巧；
·良好的学习能力：加强餐饮、康体和客房知识学习；了解直播行业法律法规；
·优秀的沟通协调能力，能够高效对接OTA平台及内部各部门；
·熟悉OTA平台运营规则及酒店行业动态，具备较强的市场敏感度和数据分析能力。