F&B E-commercial Executive / Manager 餐饮线上运营主任/经理

Primary Responsibilities 主要职责
· Manage the full online channels of hotel F&B, including OTA platforms, group-buying sites, food delivery platforms, hotel mini-program and official social media. Build the F&B product portfolio and list buffet, afternoon tea, set menus, pastries, banquet vouchers and other products.
· Douyin Life Services: Short Video, Group Deal & Livestream Operation
· Formulate pricing, package design, listing schedule and promotion plans for online products. Plan seasonal, festive and platform-exclusive campaigns, monitor execution and achieve targets on online revenue, sales volume and redemption rate.
· Oversee annual budget and revenue targets of online channels, review channel ROI regularly and optimize promotion investment strategies.
· Maintain store pages, images, videos and product descriptions on all platforms. Update photos, introductions and terms of use regularly to ensure accuracy and consistent visual identity in line with Sofitel brand standards.
· Extract platform data including exposure, click, conversion, reviews and ranking on a daily and weekly basis, prepare operation reports. Analyze competitors’ online products, pricing and promotions and propose improvement plans.
· Manage online reputation, follow up guest reviews, encourage positive feedback and resolve negative reviews. Escalate feedback on food quality and service to relevant departments to improve overall online ratings.
负责酒店餐饮线上全渠道运营管理，包含各大 OTA、团购平台、外卖平台、酒店小程序、官方新媒体等，搭建线上产品矩阵，上架自助餐、下午茶、套餐、点心、宴会券等餐饮产品。
抖音本地生活：短视频、团购与直播运营
制定线上产品定价、套餐组合、上架排期与促销方案，策划节日、季节、平台专属营销活动，跟进活动落地，完成线上营收、售卖量、核销率目标。
统筹线上渠道年度预算、收益目标，定期复盘渠道 ROI，优化投放策略。
实时监控订单、核销、库存情况，对接前厅、餐饮后厨、宴会团队，协调验券、预约、改期、客诉处理，保障线上订单履约顺畅。
每日 / 每周抓取平台数据：曝光、点击、转化、差评、排名，输出运营报表；分析竞品线上产品、价格与活动，给出优化调整建议。
负责线上口碑管理，跟进宾客评价（好评维护、差评跟进整改），同步反馈餐饮出品、服务问题至对应部门，持续提升线上评分。
Knowledge and Experience知识和经验
· Have more than3 years sales experiences in hotel and more than 2 years work experiences of digital sales.
· Practical experience in e-commerce, new media or online operation for hotels, F&B or local life services; familiar with backend rules and operation strategies of Douyin Life Services, Meituan/Dianping and Ctrip. Successful track record in F&B group deal creation, package design or livestream operation is preferred.
· Possess extensive social activity and strong organizing abilities.
· Good at communication and presentation skills， good at mandarin .Good selling and negotiation skills.
· Good at communication and presentation skills， good at mandarin.
具有3年以上酒店销售工作经验，并有2年以上数字营销工作经历。
具备酒店、餐饮或本地生活行业电商 / 新媒体 / 线上运营实操经验，熟悉抖音本地生活、美团 / 大众点评、携程等平台后台规则与运营玩法；有餐饮团购、套餐打造或直播运营成功案例者优先。
具有广泛的社交活动能力和较强的组织协调能力。
良好的销售和谈判技巧。
具备良好语言沟通和表达能力。