市场传讯总监

Scope and General Purpose of Job岗位职责范围与目的：
Manage the hotel’s marketing and public relations efforts - including procuring positive exposure for the hotel image throughout a variety of media; providing advertising and marketing support; involving and supporting events taking place in and sponsored by the hotel; supporting of promotional events in the hotel’s food and beverage outlets; taking responsibility for the content management and quality of all hotel publications and printing matters - to keep the hotel image in the right track.
管理酒店市场传媒及公关工作，包括积极于酒店通过各种媒体，广告和销售提供支持，支持酒店赞助活动，负责酒店出版物的内容和质量，保持酒店的形象。
Job Summary 岗位概述:
Execute marketing activities and campaigns to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), create and improve brand awareness in local and surrounding market such as Shanghai (the reputation and understanding of hotel brand) and strengthen the relationships with hotel guests, media companies, local communities, government and vendors.
Manage the hotel’s marketing communications main responsibilities according to standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.
Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.
执行市场推广和促销活动以增长酒店收益（包括客房， 餐饮，宴会和婚宴、会议与活动）；提升本酒店品牌在本地及周边市场的声誉及知晓度；维持并加强（包括酒店客户、媒体机构、本地社区、政府和供应商）的良好关系。
管理市场传讯标准操作流程内的主要核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。
Major Duties & Responsibilities职责义务
MAJOR DUTIES 主要职责
a) Manage the key Marketing Communications processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to the SOP.
根据市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
b) Formulate and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities.
制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
c) Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
d) Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness, counteract the negative impacts.
发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵消负面影响。
e) Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community.
通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
f) Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography video and gifts.
管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
g) Develop hotel and marketing collaterals according to Brand standards for promotions.
根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
h) Manage and update on time about the text and images of all public channels that optimizes the content quality and best represents the Brand standards.
管理并及时更新各渠道的文字和图像，优化内容质量并最好地呈现品牌标准。
i) Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion.
管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广。
j) Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel media database.
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店媒体客户数据库。
k) Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets.
管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度。
l) Monitor awareness of competitor activities and use the information to develop Marketing strategies
关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。