Director of Sales & Marketing-市场销售总监

§ 经营所有酒店品牌销售，根据酒店的年度销售计划，执行和维持酒店品牌的定位和理念。
To manage all thehotel sales brand contacts, to enforce and maintain the hotel’s brandpositioning and concept, agreed upon in the hotel’s Annual Business Plan.
§ 准备、使用和更新年度销售计划，细分到必要的部门。
To prepare, utiliseand update an Annual Sales Plan, broken down as necessary by division and/ordepartment.
§ 管理所有的销售战略、战术和行动的执行，依照销售锦囊的方法，建立一个能够完成销售指标的强大而训练有素的销售团队。
To manage all salesstrategy, tactics, and action implementations, complying with the Smart Sellingapproach, in order to create a strong and disciplined sales team who achievetheir sales goals.
§ 为了作出有效的销售决定，执行市场策略工序，最大化有效销售数据，包括酒店COGNOS、市场整合、竞争对手情报和DELPHI/FIDELIO宴会场地管理系统。
To implement thestrategic marketing process, maximising the available sales data includinghotel Cognos, Marketing Portal, Competitive Intelligence, and Delphi/FidelioEvents system in order to make sound decisions.
§ 为了确保酒店的市场销售保持竞争的优势，持续的监控和评估地方、国内和国际的市场趋势，以及酒店竞争对手的销售状况。
To constantlymonitor and evaluate local, national and international market trends, and thecompetitor hotels’ sales initiatives, in order to make sure the hotel’smarketing and sales remain competitive and cutting edge.
§ 管理所有的重点客户和团队，通过市场策略经理所提供的销售客户分析评估，开发价格、客房数量、和销售人员资源分配的战略。
To manage all keysales accounts and groups, to evaluate them based on sales account analysisprepared by Marketing Manager – Strategy / Marketing Analyst, and to developstrategies for pricing, inventory, and sales resource allocation.
§ 积极的参加每周收益会议和月度战略计划会议，发展并调整销售价格策略。
To activelyparticipate in weekly yield meetings and monthly strategic meetings, developingand adjusting sales and pricing strategy.
§ 了解由于政党、商业、政治和社会因素给酒店财务业绩上的带来的影响。
To be aware ofcommunity, business, political and social factors that may affect the hotel’sfinancial performance.
§ 确保技术系统的良好使用，包括Delphi或其他的销售和餐饮系统，并确保数据的准确。
To ensure the best useis made of technology including Delphi or other sales and Events systems, andthe data is clean.