Director of Sales & Marketing 市场销售总监

l Prepare the annual marketing plan and manual for the department and participates in setting up the marketing policies, procedures and objectives.
编制年度营销计划和手册，并设立政策，程序和目标
l Determines the marketing and sales strategies in all related areas required to meet the annual budgets of the hotel.
通过配合酒店的年度预算来决定市场销售的策略
l Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
为酒店开发并执行营销战略，确保达成营收与客房销售目标，调整营销战略，实施具体行动，监控并完成各项目标
l Work with Senior Sales Managers and Revenue Manager to set up the annual rates for local/international companies, both travel trade and commercial accounts, devising clear understanding of strategies in the rates negotiation process.
与收益经理以及高级销售经理设定每年当地或者国际公司，旅游，商务客户的价格，制定明确的谈判策略
l Keep a close watch on group productivity/activities and follow-ups, ensuring minimal business loss, and monitor conversion rate of all leads.
保持密切的关注团队产量和跟进，确保最小的商业损失和监控会议价格
l Assists the General Manager and the ExCom in achieving the hotel’s business objectives and revenue goals.
协助总经理和管理层达到酒店总体经营目标
l Ensure an efficient two-way communication to keep customers updated on latest development in the hotel and hotel management of all changes in the customer profile and market trends.
确保一个有效的双向沟通，保持与客户更新对酒店及旅馆管理中客户配置文件和市场趋势的所有更改的最新发展
l Knowledge of market trends and behavior including political, economic and social issues.
掌握政治，经济和社会方面的知识及市场趋势