Director of Marketing Communications 市场传讯总监

The Role 岗位职责：
Plan,implement and monitor the PR segments in the annual Revenue Plan, with actionplans and relevant updating throughout the year where needed.
依据年度收益计划和行动计划，制定、实施和监督公共关系。
Plan, conceptualise and execute allaspects of marketing campaigns, including advertising, promotions,communications and CRM, tailoring each plan according to target markets.
计划、创意并执行所有市场活动，包括广告、推广、沟通和客户关系维护，依据目标市场制定专属的计划。
Handle all areas in Marcoms, including media planning, media relations/promotions, communications, copy writing and collateral production.
处理市场传媒的所有领域，包括媒体计划、媒体关系\推广，沟通，版权和宣传品。
Liaise with regional office on business development and marcoms projects.
向区域办公室汇报业务发展和市场传媒的项目。
Submit monthly report to Corporate Office,Guidance Team and owner.
向集团办公室、管理层以及业主发送月度报告。
Manage and develop the Marcoms team in aprofessional and brand-adhering manner, aiming for the highest possible level through detailed performance reviews, coaching and training.
按品牌要求专业地管理和发展市场传讯的团队，以达到高标准的表现，提供辅导和培训。
Ensure timely production of relevantcollaterals and marketing materials.
确保相关宣传品和市场材料按时到位。
Work with operations department inensuring all print materials used for operational purposes are prepared in timeand according to corporate guidelines as well as hotel’s image/style.
与运营部门合作确保所有打印材料依照运营需求及时制作，并符合集团标准和酒店形象/风格。
Handle all areas pertaining to marcoms inall social media channels, and all relevant brand or property websites, from creation and addition to changes and updates.
维护全部社交媒体以及酒店官方推广平台信息。
Initiate hotel promotions with Sales and F&B via emailer to various databases, including local database for eventsand in-house promotional purposes.
将销售和餐饮推广通过邮件发送给各种数据库，包括当地活动的数据库以及住店推广。
Seek promotional opportunities with creditcard companies, banks, airlines and others, on the property level, as directed by DOSM.
在市场销售总监的指导下与信用卡公司、银行、航空公司和其他公司寻找推广机会。
Ensure that all PR related systems are keptup to date with accurate information and all standards are complied fully.
确保所有公共关系的系统都准确更新到位并保持所有标准。
Drive PR and media strategies and plans,also working closely with PR agencies throughout the world.
推动市场和媒体战略计划，与各地公关公司紧密合作。
Plan, organize and manage PR events insource markets as directed by DOSM.
在市场销售总监的指导下计划、组织和管理公关活动。
Maintain media relations via regular pressreleases and press calls to key feeder markets.
定期与媒体沟通以保持良好关系。
Handle all professional, in-house, media andtravel agent photography and filming.
处理所有专业的在店媒体和旅行社拍摄活动。
Serve locally as the PR spokesperson for thehotel, and attend local community and industry functions as a rep of the hotel when needed.
作为酒店当地的公关发言人，代表酒店参加社区和行业的活动。
Work with local community organizations and charities and is helpful to maintain the hotel’s image as a community supporter.
与社区机构和文化机构保持合作。
To ensure that all content on social mediaand other digital and print platforms is following CHG and PATINA brand standards and is at all times in full compliance with governmental content restrictions under applicable laws, ordinances, codes and regulations. The employee is required at all times to act in accordance with established approval processes and the hotel reserves the right to impose disciplinary action including but not limited to termination of employment. The hotel with holds any liability in case established procedures are violated.
确保社交媒体、线上平台及印刷制品上面的内容均符合嘉佩乐酒店集团及柏典品牌标准，并且总是遵循政府对内容限制做出的适用法律、条例、法规和规章。员工必须严格遵守酒店及集团的审批流程，酒店保留对违反此条规定的员工进行纪律处分的权利，处分包括但不限于解除劳动关系。如员工违反该政策和流程从而造成严重后果的，由员工本人负责。
Talent Profile 能力&技能需求：
University Graduate.
大学本科毕业。
Minimum 5 years of experience in similar capacity with international chain hotels.
具有至少5年国际连锁酒店的相关经验。
Leadership skills and knowledge of all tasks within the area of responsibility.
在负责领域拥有领导能力和所有相关知识。
Knowledge in e-commerce, mass communication, creative graphic design, innovative copy writing, and editing.
熟悉电子商务，大众沟通、图像设计、版权和编辑。
Knowledge of local & international market.
了解本地和国际市场。
Good calligraphic skill.
出色的书写技能。
Excellent written and spoken Chinese and English.
熟练的中英文口语和书写能力。
Good interpersonal & communicative skills.
出色的人际交往和沟通能力。
Ability to work under pressure independently and as a team.
有独立工作和团队合作的能力和有抗压能力。