Digital Manager 数字营销经理

The Role 岗位职责：
Maintain and update hotel product listings, room types, descriptions, images, and amenities across all OTA platforms and third-party booking channels to ensure accuracy and brand consistency.维护并更新酒店在所有OTA平台及第三方预订渠道上的产品信息，包括房型、描述、图片及设施，确保信息准确且符合品牌标准。Coordinate with relevant departments to collect and verify product information, promotional packages, and add-on offerings for channel upload; monitor channel content quality and resolve listing discrepancies, duplicate entries, or outdated information in a timely manner.与相关部门协调，收集并核实产品信息、促销套餐及附加服务，以便在各渠道上线；监控渠道内容质量，及时处理产品信息不一致、重复录入或信息过期等问题。Assist in the preparation and execution of e-commerce promotional activities and flash sales on OTA platforms, ensuring correct setup of rates, packages, and booking conditions.协助筹备并执行OTA平台上的电商促销活动及限时特惠，确保价格、套餐及预订条件设置正确。Support daily rate loading and inventory allocation across all online distribution channels in coordination with the Revenue Management team; monitor channel availability and open/close room types as directed to optimize occupancy and revenue.配合收益管理团队，支持所有线上分销渠道的每日价格录入及库存分配工作；监控渠道房态，根据指示开关房型，以优化入住率和收益。Identify and report rate parity issues across channels, assist in resolving discrepancies with channel managers, and ensure timely update of minimum stay requirements, cancellation policies, and other booking restrictions across channels.发现并报告各渠道间的价格一致性问题，协助与渠道经理沟通解决差异，确保各渠道的最短入住要求、取消政策及其他预订限制条件得到及时更新。Monitor incoming reservations from online channels and ensure proper transmission into the hotel's Property Management System (PMS); coordinate with the Front Office and Reservations teams to resolve booking errors, duplicate reservations, and special requests from online bookings.监控线上渠道的预订流入，确保预订信息正确传输至酒店物业管理系统（PMS）；与前厅部及预订部协调，解决线上预订中的预订错误、重复预订及特殊需求。Track and follow up on pending or problematic reservations, including no-show disputes, chargebacks, and refund requests from OTA channels; assist in reconciling online channel reservations with billing records to ensure accurate revenue recognition.跟踪并跟进待处理或有问题的预订，包括OTA渠道的未到店争议、拒付及退款请求；协助核对线上渠道预订与账单记录，确保收益确认准确无误。Compile daily, weekly, and monthly reports on channel production, including booking volume, revenue, ADR, and occupancy by channel; track key operational metrics such as booking conversion funnel, cancellation rate, and last-minute booking patterns across channels.编制每日、每周及每月的渠道产出报告，包括各渠道的预订量、收益、平均房价及入住率；跟踪各渠道的关键运营指标，如预订转化漏斗、取消率及临时预订模式。Monitor competitor pricing and product offerings on major OTA platforms, compile competitive intelligence summaries, and maintain accurate records of all channel-related activities, contracts, and correspondence in the department database.监控主要OTA平台上竞争对手的价格及产品信息，编制竞品情报摘要，并在部门数据库中维护所有渠道相关活动、合同及往来函件的准确记录。Serve as the primary operational contact for OTA account managers and third-party channel partners on day-to-day operational matters and maintain positive working relationships; collaborate with Revenue Management, Front Office, Reservations, Finance, and Marketing Communications to support digital campaign execution; assist in training new team members; and ensure all channel operations comply with hotel policies, brand standards, contractual agreements, and data privacy and confidentiality requirements.作为OTA客户经理及第三方渠道合作伙伴的日常运营事务主要联系人，维护良好的合作伙伴关系；与收益管理、前厅、预订、财务及市场传讯等跨部门协作，支持数字营销活动执行；协助培训新团队成员；并确保所有渠道运营符合酒店政策、品牌标准、合同协议及数据隐私与保密要求。
Talent Profile 能力&技能需求：
Acquire working experience in hotel/resort (preferably luxury brands).
拥有酒店工作经验(特别是奢华品牌的酒店)。
Able to communicate in Mandarin or English fluently.
能够流畅的使用普通话或英语进行对话。
Having good communication skills.
良好的沟通能力。
Able to operate basic computer skills.
应用基本电脑系统。