Marcom Manager市场传媒经理

Position Summary职位概述
The Marcom Manager is responsible for the promotion of the hotel, its image, facilities and services to the general public, customers, the hotel and the community. He / she is also responsible for gaining positive exposure for the hotel in mass media and the community, as well as building a solid presence in the market by maintaining good relationship with the press and the local community.
市场传媒经理负责向大众，消费者，酒店业和政府机构提升酒店形象，设施以及服务。同时向广大媒体和政府机构争取正面的曝光，并且通过于媒体和政府机构维持良好关系在市场上建立一个坚实社会地位。
1. Be familiar with hotel product knowledge and related activities. 熟悉了解酒店产品知识，以及相关活动。 2. Responsible for the publicity and promotion of all products of the hotel, including but not limited to rooms, catering, banquets, etc. 负责酒店所有产品的宣传与推广工作，包括但不限于客房，餐饮，宴会等。 3. Assist the relevant departments to achieve the revenue targets and related tasks set by the hotel. 协助相关部门完成酒店设定的收入目标及相关任务。 4. Develop and implement the hotel's advertising budget and external advertising. 制定并执行酒店的广告预算和对外广告发布。 5. Coordinate and implement communication plans for hotel activities and promotions (sales, catering, etc.) with all operating departments of the hotel. 协调并执行与酒店所有营运部门的酒店活动和促销的沟通计划（如销售，餐饮等）。
6. Establish good relations with the media (publications, broadcasts, etc.) and implement hotel marketing campaigns
与媒体建立良好的关系（出版物、广播等），执行酒店的市场宣传活动
7. Fully monitor all printed products of the hotel to ensure consistency with group guidelines
全面监督酒店所有印刷产品以确保和集团指导方针的一致性
8. Ensure that the hotel maintains a good image and corresponding flow on the mainstream platform in the main source area.
确保酒店在主要客源地的主流平台上有良好的形象以及相对应的流量。
9. Maintain and ensure that the hotel homepage, official Weibo and other online and social media platforms’ information is accurate and updated promptly. 确保酒店主页官微等网络及社交媒体平台信息准确并及时更新。 10. Real-time monitoring of guest comments on various network platforms and replying promptly. 实时监测各个网络平台相关客人评论并予以及时回复。 11. Plan and execute hotel public relation activities and achieve expected ROI.. 策划和执行酒店公关活动的计划，并取得预期的ROI。 12. Design prints according to hotel standards and ensure print quality. 根据酒店标准设计印刷品并确保印刷品的质量。 13. Handle the daily relationship with the local government departments and associations to ensure that the hotel gets relevant information in a timely manner. 处理与当地相关政府部门及协会的日常关系维护，确保酒店及时获取相关信息. 14. Carry out any other reasonable duties and responsibilities as assigned. 履行分配的任何其他合理职责和责任。 15. The Management reserves the right to make changes to this job description at its sole discretion and without advance notice. 如有必要，该部门有权更改或补充该职位描。
RequiredQualifications 必要的资历要求：
1. At least 3 years working experience in the Marketing andPublic Relations department of international brand hotels.
拥有3年以上国际品牌酒店市场公关部工作经验。
2. Possesscreative writing skills.
创造性的写作技巧。
3. Strong knowledge of advertising media planning andprinting production.
丰富的广告媒体计划和印刷生产知识。
4. PC knowledge in Word, Excel, web,WeChat, Weibo and basic knowledge of desktop publishing systems.
电脑知识： Word, Excel, Web, 微信，微博和基本台式印刷系统知识。
5. Organized, detail-oriented andgood administrative skill.
拥有组织能力，明确导向性的行政管理技巧.
6. Good communication with localnews media.
和当地新闻媒体的良好沟通
7. Fluent in spoken and writtenChinese and English.
中英文口语和书写流利
8. Able to be resourceful, creativeand maintain flexibility.
具有策略性、创造性及灵活性