Director of Marcom 市场传讯总监

JOB SUMMARY
岗位描述
Plans, directs, controls, co-ordinates and participates in all communications activities, including online and digital communications. Under the general guidance and supervision of the DOSM and within the limits of established hotel policies and procedures, promotes and maintains good communications both internally and externally in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.
在各种沟通活动中，包括在线，数字通信传媒里起到计划，指导，控制之职能，由市场销售总监的综合指导和管理下，认真执行酒店工作尊则和工作规程，通过推广和维护良好沟通在酒店内外部起到增强酒店声誉以之使酒店收益最大化。
JOB RESPONSIBILITIES
工作职责
1. Develops an annual communications/media plan with specific goals and budgets as outlined in the hotel's business plan. Prepares working plans to achieve goals and ensures the communications team and AOR are fully briefed on goals and progress.
在与酒店经营规划一致的指导方向下，制定目标，预算及计划全年媒体推广计划。与此同时保证团队年内员工对计划，责任范围，目标及进展详细明了。
2. Compares actual achievements against goals on a regular basis and takes corrective action. Prepares the monthly communications report on a timely basis.
在既定的时期内，对比实际的进展与设定目标的不同并及时采取正确的措施。在既定的时间内上交每月报告。
3. Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOSM, the advertising agency and the marketing department at Regional/Corporate office.
监督及管理所有与广告,印刷品和公共活动为目地的图片,并及时与市场销售总监,广告公司,市场部,区域及总部。
4. Ensures the department has a comprehensive master digital library for all advertising, collateral and public relations activities, and regularly update the image library accordingly.
确保本部门持有综合有力全面的数字图片库以用于广告，宣传品及公共活动并及时更新图片。
5. Co-ordinates and executes publication of the hotel’s newsletter(s).
协助和执行发布酒店实时通讯
6. Monitors activities of competitor hotels and trends within the industry.
监测行业内动态以及竞争对手活动。
7. Participates in monthly forecasting of the department's marketing communications expenses, i.e. advertising, printing, gifts, entertainment, etc.
执行计划市场传讯部的每月费用预算，如广告，印刷，礼品，宴请的费用
8. Performs additional related duties as deemed necessary and appropriate to the communications status.
在公共关系中履行必要及合适的附加工作。
9. Work with media/advertising agency on the planning of all online and off-line advertising, and oversees their execution.
与媒体或广告公司在广告计划上共同合作并监督其执行效果。
10. Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
最为酒店的正式发言人适时合适的在24小时内回复媒体的要求。
11. Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships.
编制制定媒体联系总编以达到账户综合管理。酌情委托制定传媒部其它员工处理相关事宜，但要负责主流媒体沟通以达到维护良好关系。
12. Works with PR agency on developing story angles for press releases for appropriate targeted media, locally, regionally and internationally.
与公关公司共同合作为增加更多在本地，国内以及国际媒体上的曝光从不同角度发现具有新闻的故事
13. Plays a key role in community and government relations.
在同团体及政府关系方面担当主要角色。
14. Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
指导并参加酒店发起的活动，利用机会发展第三方合作关系。
15. Creates and organizes press promotional activities.
创立和组织媒体推广活动。
16. Participates/Organizes in the press events/trips/fams organized as required.
组织并参加包括媒体活动，组团，各种需要的活动。
17. Conducts press blitzes when appropriate.
合适的实施新闻通讯。
18. Ensures press kit information is comprehensive and kept up-to-date.
确保媒体宣传资料适时更新。
19. Maintains budget control and avoids duplication of advertising appearances by channeling media placements through the Regional Office.
确保预算管理以及避免与区域管理公司在媒体发布上有双重性。
20. Monitors and maintains media schedules as well as prompt settlement of accounts
监控及确保媒体发放日程并保证快捷的付款清算
21. Be pro-active in the conceptual planning of online campaigns, and oversees their execution.
在规划和计划时采取积极主动行为并监管其执行力度。
22. Takes an integrated approach to online campaigns/DM activities, ensuring a consistent and quality image is projected.
在线/直接营销时，采取整体投放方式并确保活动的一致性和高标准肖像准则。
23. Monitors and reviews the response rates on online campaigns/ DM to improve and take corrective measures.
对在线/直接营销，实行监管及回顾并记录，为提升准备改进措施。
24. Maintains budget control.
保证预算管理
25. Coordinates and executes production of all printed materials, with assistance of AOR, following the specifications stipulated by Corporate ID/styling guide.
跟随总部的设计标准指导，帮助职责负责人协调及执行所有印刷产品的出品工作。
26. Ensures hotel information is updated regularly on the website.
确保酒店网站信息要随时更新。
27. Supervises the production and quality of all displays and temporary signage in hotel public areas.
管理酒店内所有公共区域显示器及临时所有标牌。
28. Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in styling guide.
监理并为高品质礼品做预算。确保酒店商标是根据规定标准准确无误的使用。
29. Supervises the in-house graphic designer.
协调监理酒店内部美术设计员。
JOB QUALIFICATIONS
任职资格
1. Neat and pleasant appearance.
仪表整洁
2. Articulate.
表达力强
3. Oral and written fluency in English.
熟练的英语口语及书面表达能力
4. demonstrated understanding of how print, design and video elements build a brand or message
展示明白如何利用印刷，设计，路相片等展示品牌和传递信息
5. Excellent verbal and written communication skills, the ability to communicate in person, electronically and by phone with vendors, AOR government agencies, media.
高能度的书写能力并有良好的沟通能力
6. 5 years full employment in leadership role in a hotel marketing and communications environment.
5年市场传媒工作
7. Ability to prioritize work, handle multiple tasks simultaneously, set goals and enforce deadlines, while maintaining flexibility to reassess and reprioritize goals;
有能力同时操作多种任务，预定目标并能提前完成工作
8. analytical reasoning and proven problem solving skills
能灵活的在预计及筛选工作优先等次，具有分析事情原因与解决问题能力
9. Capable of utilizing technology, social media outlets to execute campaigns
有能力使用科技，网媒达到执行广告推广活动