Marcom Director 市场传讯总监

Responsible for online promotion of the hotel, including social media, e-commerce, etc., to enhance the hotel's market influence and market share.
负责酒店线上推广，包括社交媒体，电子商务等，加强酒店的市场影响力和占有率。
Responsible for the construction, operation, and daily maintenance and updates of hotel platforms such as WeChat Mall and Meituan.
负责酒店微信商城、美团等平台的搭建运营及日常维护更新。
Responsible for daily maintenance of the hotel's official website and all OTA channels, ensuring timely updates.
负责日常维护酒店官网和所有OTA渠道的信息，确保及时更新。
Based on the overall goal of hotel online business, develop and implement e-commerce marketing strategies with a focus on increasing revenue, including but not limited to major OTA channels, WeChat stores, Dianping, etc.
依据酒店线上商务的整体目标，以提升收益为导向制定并执行电子商务营销策略，包括但不局限于主要OTA渠道，微商城，点评等。
Operate private fan groups and periodically organize online interactive activities to increase fan stickiness.
运营私域粉丝群，周期组织线上互动活动，增加粉丝粘性。
Continuously exploring potential online cooperation opportunities with third parties to promote room, dining, and other hotel products, and bring about an increase in online revenue.
不断发掘与第三方的潜在的线上合作机会，以推广客房、餐饮及其他酒店产品，带来线上收益提升。
Worked closely with the Marketing Department to design and package various resort products and promote them online and through channels in the later stage, while monitoring their performance and customer evaluation.
与市场部紧密配合设计、包装度假村各类产品及后期线上及渠道推广，同时监控其产出及客户评价。