MarCom Executive市场传讯主任

Content/职位内容
· Develop hotel’s total social strategy, of which social media publishing is just one part, to support and achieve hotel’s overall business goals. Develop, measure and assist in executing social media activity, including assisting Director of Marketing Communications to put together creative strategies to grow fan base. Work with agency on tagging and monitoring social media performance using approved tools. Drive/evaluate business case documents put together by hotels for use on WeChat, Weibo, Yammer or other social media channel requests.
制定酒店社交媒体策略，以支持酒店总体商业目标的完成。制定，考量及支持社交媒体活动，包装支持市场传讯总监执行社交媒体活动，以吸引社交媒体粉丝。与合作代理商，通过获批的方式工具，检测酒店社交媒体表现。收集各社交媒体上的客人咨询及商业线索。
· Lead hotel’s Social CRM / Social Guest Service programs to improve guest satisfaction by increasing guest engagement, and decreasing response time, over social media.
知道酒店社交平台宾客管理及社交平台服务项目，以增加客人满意度，缩短酒店网络回复时间。
· Leverage AccorHotels Corporate online marketing resources, channels and platforms such as promotional AccorHotels.com / Fairmont.com banners and loyalty program emails to promote bookings.
增加雅高官网线上推广资源及渠道，如雅高官网、费尔蒙品牌网横幅及会员邮件推广等。
· Work with and manage agency for mini-site development projects as necessary/needed – for F&B, weddings, etc.
与合作代理公司共同开发针对餐饮、婚宴推广的mini网站项目。
Qualifiled/职位要求
· Must have an understanding of web analytics, ability and affinity toward data interpretation.
了解掌握网络分析，数据分析的相关专业知识。
· Develop and communicate digital and e-commerce performance to hotel leadership.
为酒店管理层提供电子商务业绩表现分析。
· Search engine marketing experience desired.
搜索引擎推广经验。
· Language requirements: Fluent in spoken and written Chinese and English.
流利的中英文书写与口语。