MarCom Manager市场传讯经理

Primary Responsibilities 主要职责
Provide ongoing updates of industry news, trends, issues, site features and best practices to hotel senior management and help educate other hotel talents on digital marketing and e-commerce essentials.
提供新近的行业新闻、行业趋势、重要事件及推广案例，以供酒店管理层指导其他人员有关电子商务相关知识。
Digital Marketing Responsibilities (PPC, SEO, Social Media, Email, Mobile, etc.)
电子商务推广（点击推广、SEO关键词、社交媒体、邮件及手机等）
Serve as primary point of contact and expert for digital marketing/e-Commerce related questions and activities.
作为酒店电子商务推广首要联系人
Collaborate with partner agencies to develop annual business plans to ensure sound, comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile and social activity.
与合作代理公司发展年度商业计划，以确保完善的策略推荐，并在SEO关键词、点击推广、手机及社交媒体活动推广计划中确保完成投资回报率目标。
Exhibit knowledge of CPA, CPC, CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition model.
在常规及非常规电子商务广告中展现有关CPA、CPC、CPM、邮件推广、付费搜索等相关方面的专业知识。
Qualifiled/职位要求
This position requires general knowledge of Internet marketing practices acquired through formal education .
须掌握电子商务及推广的专业知识与经验。
Bachelor’s degree in marketing or business management preferred.
市场及商业管理相关专业学士学历。
Search engine marketing experience desired.
搜索引擎推广经验。
Language requirements: Fluent in spoken and written Chinese and English.
流利的中英文书写与口语。
3 years minimum experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market.
须具备3年以上电子商务推广工作经验。
Previous experience working for or with digital agency, hotel or travel relevant internet company preferred.
以往工作应用为电子商务代理公司、酒店、旅行等相关行业。
Web-related project management experience preferred.
网络项目管理经验。
Strong commend in Microsoft Excel, Power Point, Word, Outlook.
熟练掌握办公软件。
Omniture and Doubleclick analytics a plus.