电子商务经理 Digital Manager

• Manage the key Marketing Communication processesat hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media accordingto IHG Marketing Communications standard operating procedures.
根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
• Deliver andexecute an annual Marketing Plan for all hotel events, public and mediarelations, loyalty and channel marketing and other marketing activities.
制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。
• Align marketing communication activities tohotel’s key business segments to ensure clear return-on-investment (ROI) fortime and budget invested in the activity.
保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
• Develop media contacts, manage media relations, and organize mediaactivities to promote good publicity anddrive hotel awareness.
发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵消负面影响。
• Build continued hotel awareness by deliveringnew hotel stories and press releases of promotion or event to media, tradepublications and local community.
通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
• Manage hotel events including budgeting, guestlist, agenda/programme, media participation, photography/video and gifts.
管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
• Develop hotel and marketing collateralsaccording to Brand standards for promotions.
根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
• Manage IHG Hotel Content Manager system toupdate text and images that optimizes the content quality and best representsthe Brand standards.
管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。
• Manage hotel image database from official hotelphotos, event photos, staff photos to use in hotel promotion.
管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广
• Manage hotel social media system and processesto support tactical campaigns, engage hotel guests and build hotel clientdatabase.
管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。
• Manage the reputation and awareness of the hoteland Brand in the local city and key feeder markets. 管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度
• Monitor awareness of competitor activities and usethe information to develop Marketing strategies.
关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。