电子商务主任

job overview职位概述
Digital Supervisor is responsible for all aspects of the hotels’ online and electronicpresence and distribution, working closely with the different revenuegenerating departments in the Hotel. Increase revenue through build up andmonitor the key performance KPI of online channels.
电子商务主任需要对酒店的各个线上分销渠道负责，同时也需要与酒店的各个部门紧密合作，通过建立和监管线上渠道关键指标，提升分销收益。
At InterContinentalHotels & Resorts® we want our guests to feel special,cosmopolitan and In the Know which means we need you to:
在洲际酒店及度假村®，我们希望宾客感觉风格独特、时尚现代和深入洞悉，这意味我们需要你：
· Be charming by being approachable, having confidence and showing respect.
亲切、充满自信、体现尊重来展现富有魅力的你。
· Stay in the moment by understanding and anticipating guests’ needs, being attentiveand taking ownership of getting things done.
理解和预测宾客的需要、做到细心周到、具主人翁精神、把事情办好，保持专注当下。
· Make it memorable by being knowledgeable, sharing stories and showing your style tocreate moments that make people feel special.
见多识广、分享阅历、展现你的风格来创造令人感觉特别的时刻，做到令人难忘。
Duties andResponsibilities工作职责
· Manage all online marketingactivities of the hotel, develop e-commerce business of the hotel and promotethe hotel through the online platform
管理酒店所有在线营销活动，通过网上平台发展酒店电子商务业务，为酒店在各个线上渠道做宣传。
· Optimize online marketing,content management of third-party networks (such as C-trip and Fliggy), andcomplete product online display monitor
优化线上营销，第三方网络（如：携程、飞猪）内容管理，完成各网络渠道产品展示管理。
· Monitor e-commerce business, beresponsible for daily maintenance and update work and external publicity andpromotion;
对电子商务业务进行监控，负责做好日常的维护更新工作以及对外宣传推广。
· Regularly carry out theperformance report of the responsible part of the sales plan, and put forwardSuggestions on the problems existing in the implementation of the plan
定期进行销售计划中所负责部分的执行情况报告，并对计划执行中存在的问题提出意见。
· Manage and execute a commercestrategy to include all marketing efforts of the property including traffic andrevenue generation programs via social media, general online platform, highquality third party or organization. These programs will cover both acquiringnew customers and encouraging repeat visits by existing customers.
通过社交媒体、在线常用销售渠道、优质线上营销第三方等在线平台和机构，管理和执行电子商务战略，包括酒店所有的在线营销工作及买卖和创收方案。这些方案将在覆盖新客户的同时鼓励老客户再次回访。
· Own and manage all hotelproduct online and ensure the effectiveness, accuracy and the marketing modelto achieve better revenue.
管理及维护酒店产品在各个线上营销渠道的实时性、准确性及营销形式，以获取更高的营销利润。
· Attention to main social mediachannels and marketing campaign, report to management and ensure to joinsuitable activity for hotel.
关注主流社交媒体工具及营销活动，并及时上报相关管理层以确认参与适合酒店的营销活动。
· Coordinate Hotel campaignslocally for packages and corporate with IHG to launch the activity
协助酒店进行当地的促销活动包括促销包价，并协同总部的同事贯彻这些活动。
· Maintain social media and replyguest comment (i.e. C-trip,Dian Ping/Meituan, Fliggy, TripAdvisor and OTAmarketing tool etc.) including reply guest comment timely according IHG socialmedia response standards.
维护媒体平台及回复客评内容（例如：携程、大众点评/美团、飞猪、猫途鹰等OTA 营销版块等），按照集团媒体响应标准及时回复平台客人评价留言。
· Responsible for hotel onlineperformance & revenue KPI.
承担酒店线上渠道表现及收益的业绩任务。
· Coordinate Director ofMarketing & Communications to create yearly Marketing plan digital part,and execute according to the plan.
协助市场传讯总监完成年度电子商务版块计划，并良好的按照计划执行。
· Perform other duties asassigned. 完成其他的指定工作。
QUALIFICATIONSAND REQUIREMENTS任职要求
Expected to possess thefollowing skills: 具备以下技能：
· 电子商务或相关学历专业学位 Digital or E-commerce degree orrelated profession
· 电子商务及渠道营销知识储备，曾任职于市场销售部门或商务职能部门
Experience of digital marketing &distribution, working with sales & marketing or commercial department
· Marketresearch and forecasting ability 具有市场调查和预测能力
· Softwareknowledge 电脑软件应用知识
· Demonstratedcustomer development and relationship management skills 客户发展及关系管理能力
· Self-confidence,energy and enthusiasm 自信、精力旺盛及热情
· Abilityto present ideas, expectations and information in a concise, well-organizedmanner
良好的表达及组织能力
· Mustbe able to work well under pressure in a fast paced and constantly changingenvironment.
能在快节奏和不断变化的环境及压力下工作
· Excellentinterpersonal conflict management skills 出色的人际交往能力
· Effectivetime management skills 高效的时间管理能力
· Demonstrated leadership skills领导能力
The statements in this job description areintended to describe the essential nature and level of work being performed.They are not intended to be ALL responsibilities or qualifications of the job. 此职位描述所说明的只是该项工作的主要职责与完成标准。本文的职位描述并不是获得本职位需要承担的所 有责任和需要满足的所有要求。