数字营销经理 Digital Marketing Manager

职位描述 Job description
1.通过携程，艺龙等在线旅行社，全球分销渠道，官网，在线批发商等战略合作伙伴增加酒店的线上曝光及最大限度的发展产量。
Increase the Hotels online presence andproduction via strategic partnerships, e.g., OTA, GDS, Website, and Wholesaleetc.
2.为酒店通过第三方网站列表和合作伙伴进行回顾及推荐。跟进线上曝光及市场营销计划。
Assist hotels in the review andrecommendation of potential 3rd-party web listings and partnerships. Follow up on listings, exposure, marketinginitiatives.
3.开展所有的在线的餐饮渠道包括美团点评、Enjoy等线上餐饮渠道，全面提升酒店餐饮形象提高产量。
Develop all food & Beverage channel,Meituan-Dianping, Enjoy etc. Drive the production and do advertisements.
4.酒店官网的所有维护，包括内容和促销包价及实时更新。
All maintenance of the Hotel web site,including content and promotion package updates.
5.监控、报告网站流量，并采取措施增加访问量。
Monitor and report web traffic of thesite, and take steps to increase
6. 拓展酒店客房,餐饮，宴会等所有酒店产品的电子营销的机会。
Increasehotel rooms and F&B, banqueting, Spa, all of hotel products on e-marketingopportunities.
7.保持更新酒店电子客户的信息资料库（客房/餐饮及水疗），并提供更有效的客户信息管理方案。
Keepupdated Hotel e-customer database, (For rooms/F&B and Spa), and proposesolutions for a better customer information management.
8. 积极参与行业内的各个领域的事件, 贸易展览以及各类社交活动以提升酒店品牌的知名度。
Activelyparticipate in market segment industry affairs associations, trade show andevents to elevate brand profiles.
9. 与品牌团队沟通,执行每个品牌的的渠道活动, 并确认每个渠道的需求。
Communicate with the brand team toachieve effective channel activities for each brand and identify needs of eachchannel.
10. 建立目标并通过优化电子平台的信息内容来提升网站的访问率,转化率以及每个订单的均价。
Establish goals and deliver measurableincreases in visits, conversion, and average order value through optimizationof content for Digital Platforms.
11. 管理,执行并维持品牌在所有网站或是社交网站的形象, 建立,实施并维护酒店在官网以及所有第三方网站的信息。
Responsible for managing, executing andsustaining the brand in all web and social environments as well as creating,implementing and maintaining web pages on our websites and all social sites.
12. Measure production; generatestatistics and justifications on regular basis.
评估产量， 生成数据并进行日常调整。
任职要求 Qualification
1. 至少三年大专学历，擅长英文口语和书写。
Minimum 3 years’college education, good at English both speaking and writing.
2. 电子商务管理至少两年的相关工作经验。
Minimum2 years progressive work-related experience in E-Commerce management.
3.较强的人际交往和交流能力；积极进取；首创精神；自信；与商业和行业客户建立良好的关系。
Stronginterpersonal and communication skills; aggressive; initiative; self-confident;established relationship with commercial and industry customers.