数字营销总监

Hotel
Marketing and Advertising酒店营销与广告
·Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, and cluster marketing and ecommerce teams.
与总经理、餐饮领导、运营领导、区域营销和电子商务团队协商，执行年度营销计划。
·Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作，执行针对酒店内部客人的促销活动，增加酒店收入。
·Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
作为市场部和广告公司之间的联络人，负责营销活动的创意和媒体计划，特别是食品和饮料的促销。
·Executes email marketing, and display advertising.
执行电子邮件营销和展示广告。
·Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
与区域电子商务经理保持频繁、积极的接触，以验证一致性，并就在线项目和计划的状态、绩效评估、机会和问题进行双向沟通。
·Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
确认酒店所有的数字渠道广告都与品牌声音一致。
Social Media Content Management社交媒体内容管理
·Facilitates social media engagement and updating content in local
digital channels (e.g., hotel website, travel sites).
促进社交媒体的参与和本地数字渠道的内容更新(如酒店网站、旅游网站) 。
·Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
通过相关的数字和社交媒体渠道，开发并执行餐饮、婚礼、水疗、客房和会议的促销活动。
·Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds
accordingly.
通过在社交媒体上发表相关的客人评论(正面或负面的)，并做出相应的回应，积极参与在线声誉管理。
Public Relations and Visual Asset Management 公共关系和视觉资产管理
·Develops a comprehensive PR plan per quarter along with agency and further discuss with
DOM/GM for approval.
每季度与代理商一起制定全面的公关计划，并与市场销售总监和总经理沟通确认，并获得批准。
·Manages assigned accounts as per the media account management system.
维护一份全面的当地媒体合同清单，特别关注美食评论家和博客。
·Writes and distributes all press releases for property events, promotions, and outlets.
撰写和分发所有关于房地产活动、促销活动和销售点的新闻稿。
·Manages the execution of hotel sponsored events, community/government relations activities,
and press promotional activities.
管理酒店赞助活动、社区/政府关系活动和媒体宣传活动的执行。
·Supports pull through of impactful PR strategy & activities to drive quality press
coverage through media engagement, in alignment with communications objectives.
支持有效的公关策略和活动，通过媒体参与推动高质量的媒体报道，与传播目标保持一致。
·Verifies the news clippings and other online, print, and social media mention report is completed
on a monthly basis for property distribution.
核实新闻剪报和其他在线、印刷和社交媒体提及报告已完成每月的基础上的财产分配。
·Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
管理外部供应商和媒体代理;与代理商合作伙伴和大陆公关负责人合作，为他们的酒店确定战略性的媒体购买。
·Surfaces and vets PR leads from the regional MarCom Leader regarding which are the best media to promote the hotel.
从区域市场传媒的领导那里了解和确认哪些是最好的媒体平台，来宣传酒店。
·Supports the co-ordination of photography for F&B advertising, collateral and public
relations purposes between the hotel, advertising agency and the regional field
marketing teams.
协助酒店、广告公司和区域市场营销团队在餐饮广告、宣传品和公共关系方面的摄影协调工作。
·Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area
marketing team.
与区域营销团队合作，管理季节性或节日促销的照片拍摄。
·Acts as central point of contact for regionally approved local photographers for food, amenity,
and property imagery; coordinates with area or cluster marketing to verify all
photography adheres to brand voice.
作为区域认可的当地食品、设施和酒店专门的摄影师的中心联络点；与区域进行市场协调，确保所有的摄影作品都符合品牌的声音。
Direct Marketing and Collateral
Development 直接营销和印刷品的开发
·Coordinates and executes Hotel and F&B printed materials.
协调并执行酒店和餐饮部的印刷材料。
·Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed
in a comprehensive manner.
控制所有酒店营销资料的数量和库存，并确认复印件已全面归档。
·Assists in the production of all property, F&B display, and temporary signage in hotel
public areas.
协助制作酒店公共区域的所有酒店、餐饮展示和临时标识。
·Promotes collection of competitors collateral and publicity on a monthly basis.
每月推动竞争对手资料的收集和宣传。
·Manages the execution of F&B direct marketing activities.
管理餐饮直接营销活动的执行。
·Verifies all collateral is as per brand standard guidelines and in compliance with Brand
Standard Audit (BSA).
确认所有附属品符合品牌标准，并符合品牌标准审核(BSA)。
General综合
·Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
协助和管理所有传播活动的发展、协调和执行，重点是酒店餐饮推广和活动。
·Helps with the publication of hotel’s newsletter(s).
协助酒店简讯的出版。
·Supports communications duties and functions as deemed necessary.
在必要时支持沟通职责和功能。
· Assists in the
liaison and execution of joint F&B promotions.
协助餐饮部联合促销活动的联络和执行。
·Works with eCommerce
to verify the Hotel’s website and related websites are updated on a regular
basis.
与电子商务部门合作，确保酒店网站和相关网站定期更新。
·Partners with Director of Marketing to create marketing plan aligned to hotel sales and
revenue strategy.
与市场总监合作，根据酒店销售和收入策略制定市场营销计划。
·Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
提供培训和市场领导，并作为总经理，销售领导和经理，以及收入领导的市场主题专家。
· Coordinates with
property and above property eCommerce and Revenue Management teams to report
success of property marketing and eCommerce performance.
与酒店及以上酒店的电子商务和收益管理团队协调，报告酒店营销和电子商务的成功表现。
·Keeps abreast of competition and its collateral, advertising, and marketing efforts and
constantly evolving digital and marketing trends.
跟上竞争及其附属品、广告和营销努力，并不断发展数字和营销趋势。
Digital Strategy Execution数字战略执行
•Ensures hotels'
eCommerce strategies are effectively implemented in the online platform
确保酒店的电子商务战略在在线平台上得到有效实施
•Ensures compliance
and participation in company promotions and eCommerce channels
确保遵守并参与公司促销活动和电子商务渠道
•Promotes and
protects brand equity促进和保护品牌资产
•Understand the
working relationships between sales, revenue and F&B
了解销售、收入和餐饮之间的工作关系
•Demonstrates
knowledge of job-relevant issues, products, systems and processes
展示与工作相关的问题、产品、系统和流程方面的知识
•Executes annual
marketing plan to budget, in consultation with the GM, Food and Beverage
leader, Operations leaders, Sales & Revenue leaders and eCommerce leaders
与总经理、餐饮领导、运营领导、销售与收入领导以及电子商务领导协商，执行符合预算的年度营销计划
•Partners with
Operations, Food & Beverage and Sales teams to execute promotions and
campaigns to target in-house guests with promotions that drive incremental
revenue to the hotel.
与运营、餐饮和销售团队合作，执行促销和活动，针对内部客人开展促销活动，增加酒店收入。
•Acts as the liaison
between the marketing department and advertising agency on the tactical
advertising campaigns' creative and media plans, particularly for food and
beverage promotions.
就战术性广告活动的创意和媒体计划，尤其是餐饮促销活动，担任市场营销部门与广告公司之间的联络人。
•Partners with
property Revenue Management to verify correct offer loading, verifying
advertisement targeting is correctly directed at relevant consumer groups
与酒店收入管理部门合作，核实正确的优惠加载，核实广告目标是否正确针对相关消费群体
•Verifies all
advertising for the hotel in digital channels is in alignment with brand voice.
核实酒店在数字渠道上的所有广告都符合品牌声音
•Facilitates social
media engagement and updating content in local digital channels (e.g., hotel
website, travel sites).
促进社交媒体参与，更新本地数字渠道（如酒店网站、旅游网站）的内容
•Engages in proactive
online reputation management by surfacing relevant guest comments (positive or
negative) in social media channels and responds accordingly.
通过在社交媒体渠道上发布相关宾客评论（正面或负面），参与积极主动的在线声誉管理，并做出相应回应
Marketing and Communication Partnership营销与交流伙伴关系
•Assists in the development and execution of
the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
协助制定和执行酒店群营销计划（如重定向活动、OTA 营销等）
•Identifies and obtains Marriott.com and OTA
marketing and merchandising placements as appropriate.
酌情确定并获得 Marriott.com 和
OTA 市场营销和商品销售位置
•Develops and executes promotions campaign in
F&B, weddings, spa, rooms and conferences through relevant digital and
social media channels.
通过相关数字和社交媒体渠道，制定并执行餐饮、婚宴、水疗、客房和会议方面的促销活动