数字营销经理 Digital Marketing Manager

Under the general guidance and supervision of the Director of Marcom and within the limits of established hotel policies and procedures, promotes and maintains good communications in order to enhance the prestigious image and by doing so contributes to the revenues of the hotel. Assists the Director of Marcom in the development of Public Relations and in budget preparation. Good contacts with local, domestics and international media, building a solid presence in the market by maintaining good relationship with the press and the local community. Assists supervisors the Public Relations department to ensure all daily tasks are completed in a timely fashion. To protect the correct image and positioning of the hotel and Brand by meeting corporate standards in all collateral and advertising material. To develop and follow through in public relations activities and be responsible for the production of promotional materials, press kits and arrange press and media coverage. Works with the Director of Marcom in achieving W XIAMEN ’s market positioning and revenue goals. Provides support and advice to the Director of Marcom in strategic planning and overall business goals relating to Sales & Marketing issues of the brand and the hotel. Protects and guards’ Corporate standards, Brand integrity and Hotels image.
在市场传讯总监的指导和监督下，以及酒店现行政策、程序的范围内开展工作，通过有效市场沟通保持和加强酒店的良好形象，并以此增加酒店收益。协助市场传讯总监制定公关计划、公关预算等。向市场传讯总监提供建议和支持，树立厦门W酒店良好的品牌形象。维护集团的标准、品牌的一致性和两家酒店的形象。与本地、国内及海外媒体的良好关系，在市场上建立一个正面的社会形象。协助管理市场传讯部部保证每天的工作及时地完成。保证所有的宣传资料和广告都达到集团的标准，维护酒店的正确形象和定位。开拓并实施公关活动，负责制作促销资料、对媒体宣传资料及安排在媒体对饭店的报道。与市场传讯总监共同努力，以实现厦门W酒店的市场定位和收入目标。在与市场销售有关的酒店战略计划和总体经营目标方面，向市场传讯总监提供建议和支持，维护集团的标准、品牌的一致性和酒店的形象。
Love the “W” brand and lifestyle, passion with the new market trend, always looking for WHAT’S NEW, WHAT’S NEXT.
热爱“W”品牌及其生活方式，总是对市场潮流十分敏感。总是寻找新的东西来领导市场。