市场部经理（社交媒体&活动经理）

DUTY & RESPONSIBILITY
工作任务和职责
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Create compelling pre and post-event marketing content to promote and drive participation in events, including designing posters, creating EDMs, crafting engaging social media posts, writing articles, and updating website content.
制作引人入胜的活动前期和后期营销内容, 包括设计海报、创作电子邮件营销（EDM）、撰写吸引人的社交媒体帖子、编写文章以及更新网站内容，以此来促进活动并提高参与度。
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Develop a comprehensive calendar of events and social media content to engage both in-house and external guests, generating awareness and encouraging participation.
制定详细的活动日历和社交媒体内容，以吸引住店客人和外部访客，提高知名度和参与度。
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Take charge of planning, executing, and evaluating events held within lyf, ensuring seamless organization and flawless execution.
负责规划、执行和评估在lyf物业内举办的活动，确保活动的顺畅组织和完美执行。
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Build and manage the events strategy and creative development, including budgeting, processes, program planning, and collaboration with internal and external partners.
建立并管理活动策略和创意开发：包括预算管理、流程制定、项目规划以及与内外部合作伙伴的协作。
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Forge partnerships with relevant merchants (e.g., F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to establish special rates and preferred access for guests, known as #lyfperks.
与相关商家建立合作关系（例如餐饮、零售、节日庆典、艺术、设计、科技、手工艺、音乐会、运动等项目），为宾客设立特惠价格和优先访问权，即#lyfperks（专属礼遇）。
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Evaluate the return on investment (ROI) of events in coordination with the lyf Champion and/or corporate lyf team.
与lyf掌门或公司lyf团队协调评估活动后的投资回报率（ROI）。
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Monitor and promptly respond to guest feedback regarding events and partnerships.
监控并及时回应宾客对活动和合作商户的反馈。
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Showcase proficiency in organizing PR and promotional events, driving brand visibility and attracting target audiences.
展示在组织公关和促销活动方面的专业能力，提高品牌知名度并吸引目标受众。
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Collaborate with the corporate lyf team and cluster marketing team to execute marketing strategies and plans for lyf properties within the city.
与总部lyf团队和区域营销团队合作，执行城市内lyf物业的营销策略和计划
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Create property-specific and local-specific content for social media coverage, ensuring relevance and impactful storytelling.
为社交媒体报导创建物业相关的和本地化的内容，确保内容的相关性和影响力
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Develop and update the lyf neighborhood guide, providing useful and up-to-date information for guests.
开发并更新lyf住客指南，为宾客提供有用且新的信息
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Take ownership of updating the property webpage on the discoverasr.com website, ensuring accurate and engaging content.
负责更新discoverasr.com网站上物业网页内容，确保内容准确且具有吸引力
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Conduct active research on trends and latest topics to enhance the lyf brand's connection with the target audience through events and social media content.
积极研究风尚趋势和新话题，通过活动和社交媒体内容增强lyf品牌与目标受众的联系。
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Plan and execute effective marketing content both online and offline.
规划并执行有效的线上线下内容营销
REQUIREMENTS
资质要求
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Degree in related field such as marketing or event management.
相关领域的学位，如市场营销或会务管理
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Preferably to have at least 2 years of experience in community management, events planning, partnerships curation, marketing and social media marketing.
至少两年的社区管理、活动策划、合作伙伴关系策划、市场营销及社交媒体营销的经验。
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Hands-on experience with social media management.
有实际操作社交媒体管理的经验
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Creative mindset with the ability to think outside the box
具有创新思维，能够跳出传统框架思考问题
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Keen attention to detail along with strong organizational and project management skills.
注重细节，同时拥有较强的组织和项目管理技巧
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Proficiency in photo and video editing is a plus.
熟练掌握图片和视频编辑技能者优先
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Results-oriented mindset with the ability to execute tasks independently.
以结果为导向，能够独立执行工作任务
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Excellent communication, writing and presentation skills, preferably in both English and Chinese.优秀的中英文沟通，写作和演讲能力
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Possesses a lively, strong work ethic and entrepreneurial spirit.
具备活力、强烈的职业道德和创业精神
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Knowledge of current trends in marketing and community engagement.
了解当前市场营销和社区互动的趋势
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Familiarity with the local community
熟悉当地社区的情况
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Enthusiasm and passion for creating vibrant and inclusive communities.
对于创建充满活力且包容性强的社区充满热情和激情