Director of Marketing Communications 市场传讯总监

1. Provides inspirational leadership, clear vision and direction to team members to ensure delivery of the Capella brand, values and vision, to create an amazing experience for our guests and team members.
为团队成员提供富有感召力的领导力、清晰的愿景与工作方向，确保践行嘉佩乐品牌理念、价值观与发展愿景，为宾客及团队成员打造卓越体验。
2. Communicates expectations, recognizes performance, and produces consistent desired business results.
明确工作预期，认可员工工作表现，稳定达成预期业务成果。
3. Be an exemplary role model in inspiriting team members through strong demonstration of the Capella Culture and Service Philosophy.
深度践行嘉佩乐企业文化与服务理念，以身作则，激励团队成员。
4. Oversees and manages the daily operations of the department and ensures that all team members comply with service standards, departmental policies and operating procedures set by the hotel.
—监督并管理部门日常运营，确保全体员工严格遵守酒店制定的服务标准、部门制度及操作流程。
5. Proactively foster the relationship with internal and external stakeholders, including E-commerce., Graphic, Digital, All Response Media and PR.
主动维护与内外部合作方的关系，包括电商部门、平面设计、数字化运营、全媒体及公关团队。
6. Manages the distribution of content across social platforms, content calendar, content library, adding new content of events etc.
统筹各社交平台内容分发，管理内容排期表、内容素材库，新增活动相关内容等。
7. Optimize tags across multiple distribution outlets. Linking content to ongoing local,national and global events; both within the bars industry but also all lifestyle related occurrences.
优化多渠道发布标签，将内容与本地、全国及全球热点事件联动，涵盖酒吧行业及各类生活方式相关热点。
8. Monitor community feedback in real-time and assist with fan engagement.
实时监测用户社群反馈，协助开展粉丝互动运营。
9. Manage active and engaged communities around a defined topic or topics by managing long-lead editorial calendars, monitoring online conversations.
通过制定长期内容排期、监测线上舆情，围绕特定主题打造并维护活跃的线上社群。
10. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support.
参与线上互动，提升品牌曝光度、宾客满意度，为营销及电商业务提供支持。
11. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compel valuable way for participants.
结合酒店特色及品牌信息，打造具有吸引力、实用的酒店线上正面形象。
12. Provide day-to-day analysis of data from listening and GMS tools.
基于舆情监测工具与宾客管理系统，开展日常数据研判分析。
13. Create and manage reporting, profile moderation, outreach activities, etc.
制作并管理运营报表、账号内容审核、对外推广活动等工作。
14. Develop relationships with clients and working closely with them to learn their business and communication needs.
建立并维护客户关系，深入了解客户业务及沟通需求。
15. Interact with corp-commerce, strategic alliances and other corporate departments to verify leadership of the hotels in any e-marketing opportunities.
对接集团电商部、战略联盟及其他集团部门，确保酒店把握各类线上营销机遇。
16. Research social media opportunities for all market segments: business transient,leisure, group catering and food and beverage.
研究各细分市场的社交媒体营销机会，涵盖商务散客、休闲游客、团队宴会及餐饮业务板块。
17. Assist with development and pull-through of social media and digital marketing strategy and overarching reports.
协助制定并落地社交媒体及数字营销策略，编制整体运营报告。
18. Keep apprised of all relevant client, industry and market developments.
持续跟进客户、行业及市场最新动态。
19. Uncover solicitation opportunities for managers in each market.
为各市场区域管理人员挖掘潜在业务拓展机会。
20. Serve as a resource for the sales and operations team regarding Internet distribution issues, questions, or new programs.
为销售及运营团队提供线上渠道相关问题、新项目的专业支持。
21. Observe,receive, and otherwise obtain information from all relevant sources.
从各类相关渠道收集、整理并获取信息。
22. Establish long-range objectives and specify the strategies and actions to achieve them.
制定长期发展目标，并明确实现目标的策略与执行方案
23. Analyze information and evaluate roe choose the best solution and solve problems.Produce a monthly social media report and present this at the regular PR meeting .
分析信息、评估结果，筛选最优解决方案并处理问题；编制月度社交媒体运营报告，并在定期公关会议上汇报。
24. Develop,design, or create new ideas, relationships, systems, or products, including artistic contributions.
创新开发应用、创意理念、合作模式、运营体系或相关产品，包括创意内容创作。
25. Verify marketing communications support regional, market, and hotel business objectives and goals.
确保营销传播内容契合区域、市场及酒店业务目标。
26. Support execution and fulfillment of projects as outlined on marketing communications plans.
按照营销传播计划，协助项目落地执行。
27. Verify adherence to Marketing Communications standards, brand standards, and format
guidelines.
确保工作符合营销传播标准、品牌标准及格式规范。
28. Develop strong working relationships with outside vendors to verify quality, cost effective creative executions.
与外部供应商建立良好合作关系，保障创意产出质量，实现成本最优。
29. Verify marketing information provided to the properties is accurate and enables hotels to meet or exceed guest expectations.
确保下发至各酒店的营销信息准确、完整、及时，助力酒店达到并超越宾客预期。
30. Responsible for updating Website content for all owned and partner platforms ( online & print)
负责更新自有及合作平台（线上及印刷物料）的官网内容。
31. Manage PR Activities through PR and attends bi-weekly PR and marketing Meeting.
通过公关渠道开展公关活动，出席双周公关及营销会议。
32. Work with Sales Team on promoting all event on all online/ offline channels.
联合销售团队，通过线上线下全渠道高效推广所有宴会场地。
33. Working with the Digital marketing on managing all social channels for all outlets, this includes;content calendar, content library, adding new content of events etc. and in partnership with Creative.
联合数字营销团队，统筹所有营业点社交媒体账号运营，包括内容排期、素材库更新、活动内容发布等，并与创意团队协作配合。
34. Creation of the monthly newsletters through content gathering from the Sales Team and F&B team.
收集销售部及餐饮部素材，制作月度电子简报。
35. Manage the relationship with industry press for any and all events as well as award nominations.
维护与行业媒体的合作关系，对接各类活动宣传及奖项申报事宜。
36. Liaise with Graphic Designer to ensure all marketing material is on brand and signed off.
对接平面设计师，确保所有营销物料符合品牌规范并完成审批。
37. Establish and work in partnership to ensure all website content and online presence is up to date and on brand.
协同合作，保障官网内容及线上形象实时更新、贴合品牌调性。
38. Maintains strong working relationships with other departments to ensure effective commons for operational issues, serves as a role model for inter-departmental collaboration and support
与其他部门保持良好协作关系，保障运营事项高效沟通，以身作则推动跨部门协作与支持。
39. Empower team members to take ownership and responsibility in going be exceed guest expectations. Delegate responsibility and expect accountability and regular feedback.
赋能团队成员主动担当、积极履职，力求超越宾客预期；合理分配工作任务，明确责任归属，要求定期反馈工作进展。
40. Monitor performances team members and provide effective performance feedback for improvements, recognin performance appraisal as due.
监督团队成员工作表现，及时给予绩效反馈，开展表彰激励与绩效考核。
41. Mentor and guide individual team members’ growth and short to long-term goals to achieve and ensure high colleague engagement and welfare.
指导团队成员个人成长，制定短期及长期发展目标，保障员工高敬业度与福利保障.
42. Participate in recruitment activities such as interviewing new talents for the departments and succession planning.
参与部门招聘工作，包括人才面试及继任者规划。
43. Take ownership of individual’s growth and be in career progression and succession planning of team members.
关注员工个人成长，参与团队成员的职业发展规划与人才储备建设。
44. Proactively identify training needs of team members to ensure enhancement and performance improvement.
主动识别团队成员培训需求，助力能力提升与绩效改善。
45. Maintain an image of professional senior management to all guests, team members and the hotel.
在宾客、员工及酒店层面，树立专业的高级管理人员形象。
46. Manages and control departmental expenditures, coordinate with the DOSM on departmental budget forecasts. Prepares the monthly financial report for higher management review.
管理并管控部门开支，对接市场销售总监完成部门预算预估，编制月度财务报告供管理层审阅。