Director of Digital Sales 数字营销总监

PrimaryResponsibilities主要职责
第一主要职责：掌握当地酒店线上市场情况，实施客户关系管理，实现销售目标。
1st primary responsibilities - Master the onlinemarket situation of local hotels, implement customer relationship management,and achieve sales targets.
· 监管线上价格体系
Monitor rateparity in online agencies channel
· 明确市场及根基市场定制策略
Define and executemarketing strategy
· 评估在线平台，线上市场的调查和分析
Evaluate OTAChannel, online market survey and analysis
· 每天的竞争群组分析，提供策略建议
Daily comp setstrategy researching, strategy suggestion base on survey
· 对客户实施客户关系管理，完成销售目标
CustomerRelationship Management responsibilities and sales goals for defined customersthrough planned customer interviews and online market situation
· 在所负责的市场区域内，监视和报告市场及竞争者的情况
Monitors andreports on market and competition
· 维护社会媒体网站，确保所有的信息符合雅高的社交媒体政策
Maintain socialmedia sites ensuring all pages and entries adhere to the Accor social mediapolicy
· 管理客户档案数据库
Manages accountbase and maintains all customer information up to date
第二主要职责: 传播产品信息，拓展新客源
2nd primary responsibilities - Spread productinformation, and expand new customer sources
· 发挥创造力，为酒店的产品及部门做出应有的贡献
Creative contribution to product and salesdevelopment
· 准备销售报告，确保市场及客户信息的准确性，以便于工作的跟进
Prepares and updates customer management reportsand ensures all necessary follow up work is carried out on time
· 积极地传播产品信息，在负责的市场内营造饭店的知名度
Active distribution of product information andcreates awareness
· 预测、分析和报告销售业绩
Forecast, analyze and report Sales Performanceresults
· 定位和增加酒店营销机会
Locate and add our hotel to new partner marketinglinking opportunities
· 每个月定期发展新的客户
Develop potential accounts by monthly
其他职责Other Responsibilities
· 代表酒店参加客户论坛及销售活动
Represents the hotel and participates in customerworkshop and sales activities
· 制定OTA销售计划,带领OTA销售团队实现销售目标
Develop a OTA sales plan and lead the sales team toachieve sales targets
· 监督OTA销售团队的日常工作，包括其进行销售、培训和执行行动计划及市场计划。确保团队销售目标的达成。
Supervise the daily work of the OTA sales team,including conducting sales, training, executing action plans, and marketingplans. Ensure the achievement of sales goal.
· 确保销售团队有效地管理客户，开拓新客户，维护现有客户
Collaborate closely with the sales team to ensurethey are effectively managing their accounts and maximizing opportunities. Focus on new business opportunities whilstmaintaining the existing accounts
· 协助建立有效的系统，监督部门目标的完成情况
Assists in setting up systems to monitorachievement of departmental goals and objectives
· 坚持保密原则
Adhere to the principle of confidentiality
· 处理人才之间的一些人际关系
Handles human relation queries by talents
· 确保尽可能提供安全的工作环境以保护人才在工作场所免受歧视、骚扰和迫害
Ensure wherever possible that talents are providedwith a work place free of discrimination, harassment and victimization
· 及时和保密地处理骚扰和歧视等问题
Treat complaints of harassment and discriminationpromptly and confidentially
· 谨慎和尊重地对待不同文化群体的客户和同事
Treat customers and colleagues from all culturalgroups with respect and sensitivity
· 无论在电话还是在酒店内都要保持良好的个人形象
To create self-appearance both on the telephone andin person with an excellent image of the hotel
· 随时执行上级分配的其他相关任务或特殊项目
Perform other related duties & special projectsas assigned by the supervisor
技能要求Competencies
· 掌握应用销售及前台的电脑系统
Ability to use Sales and PMS computer systems.
· 掌握使用互联网及其它主要电脑系统的知识
Knowledge and experience in Internet and othermajor computer programs
· 以结果为导向，注重细节
Resultoriented with an eye for details
· 能够在团队中有效工作并做出贡献
Abilityto work effectively and contribute in a team
个人能力 Personal Effectiveness
· 追逐力，领导力，想赢要赢，重视结果，财务敏锐，分析策划，心系品牌、团队合作，有效沟通，自信，独立，挑战现状，思维活跃，热爱改变，持续提高，分享经验，保证质量高效执行，激励他人，全心投入，热爱品牌
A hunter, A leader, will to Win, Result-oriented,Demonstrate financial acumen, Analytical and strategic approach, Connected,Team Player, Act with Integrity .Communicate effectively, Self-Confident,Self-starter ,Challenge the Status Quo, Think out of the box, Support forChange, Continuous improvement ,Share Best Practices, Commit to quality,Execute Effectively .Motivate & Inspire others, Take Ownership, Love thebrand
· 具备领导才能，了解所负责部门对各职位的责任
Leadership skills and knowledge of all tasks within the area of responsibility
· 能够掌握和理解市场和竞争
Ability and understanding of the market andcompetition
· 灵活并充满活力
Displays flexibility and high energy levels
· 出色的沟通及时间管理技能
Demonstrates strong Communicationskills(written/verbal) and time management skills.
· 愿意学习
Willingness to learn
· 了解各大OTA渠道的酒店排位要求
Knowledge on ranking requires in different OTAchannel
· 与各OTA平台客户维护很好的合作关系
Strong network with OTA channels
· 出色的分析及运算技能
Strong analytical and numeracy skills