市场传媒主任

· Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
· 计划并执行市场推广线上活动，在展现形式中着重创意和灵感，在不同的线上渠道进行内容分发，并有效的做出效果衡量，及时与团队反馈。
· Performing activities relating to Search Engine Optimization on a continuous basis.
· 通过持续输出优质内容，在各渠道有效进行搜索引擎优化。
· Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity.
· 保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。
· Develop media contacts, manage media relations, and assist Marketing and Communication Manager to organize media activities to promote good publicity and drive hotel awareness.
· 发展良好的媒体关系，协助市场传媒经理策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。
· Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community. 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。
· Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts.
· 管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。
· Develop hotel and marketing collaterals according to Brand standards for promotions
· 根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。
· Manage IHG Hotel Content system to update text and images that optimizes the content quality and best represents the Brand standards.
· 管理IHG酒店内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。
· Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion.
· 管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广。
· Build up a tracking report, to keep a record to manage hotel social media accounts and processes to support tactical campaigns, engage hotel guests and build client database.
· 建立追踪报告系统，记录酒店社交媒体平台的推广宣传活动，支持策略性促销活动，建立客户数据库。
· Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets. 管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度。
· Monitor awareness of competitor activities and use the information to develop Marketing strategies. 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。