Director of Marketing and Communication 市场传媒总监

Job Responsibilities
岗位职责
1. Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing to target specific markets and develop the public relations strategies to reach these markets
依照酒店的市场目标开展公关活动，与市场部门联系，确定具体目标市场并通过公关策略打入这些市场。
2. Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
与媒体人士联系，策划新闻发布会以及其它新闻活动。代表酒店与媒体联系，以促进良好的公关形象，抵销一切不良影响。
3. Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
开发和组织促销活动，与相关部门协调，邀请嘉宾和媒体参与促销活动，准备并进行新闻发布。
4. Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments
通过杂志、报纸和个人关系发现销售机会，与宴会及销售部就销售机会进行协调。
5. Disseminates corporate press releases to appropriate local trade and consumer media
向合适的当地商业和消费者媒体发布公司的新闻。