市场传讯经理

· Assisting with the preparation and planning of the annual marketing plan, department objectives and other costs related to the annual budget plan.
· 协助准备和规划年度市场营销计划、部门目标和其他相关费用的年度预算。
· Ensure the annual marketing plan is deliverable, measurable and is able to be adjusted along with the business needs.
· 确保年度营销计划是可交付的、可衡量的、能够随着业务需求进行调整。
· Maintain a good working relationship with local and national media.
· 与本地和国内媒体保持良好沟通及关系。
· Prepare a media list and update it regularly. Including but not limited to local and national travel, leisure, lifestyle, entertainment, business and food media or bloggers.
· 整理媒体联络表并及时更新，包括但不限于本地和国内旅行、生活类，娱乐类，商务类及美食类媒体或博主等。
· Monitor news coverage and circulate internally every month.
· 监控媒体新闻报道并每月在内部传阅。
· Submit stories/photos to media and Artyzen corporate office regularly every month.
· 每月向媒体及雅辰酒店集团呈交酒店新闻和相关图片。
· Be the brand ambassador of the hotel, to ensure all materials comply with the brand standards and all creative follows the brand direction.
· 成为酒店的品牌大使，确保所有材料符合品牌标准而且所有的创意都符合品牌方向。
· Ensure all materials using for the public are submitted to the corporate office for approval before they are published.
· 确保所有宣传材料在发布之前，都经过总部审批。
· Ensure all hotel associates are fully versed on these brand guidelines and give direction where appropriate.
· 确保所有的酒店员工完全熟悉这些品牌标准，并在需要的情况下给与指导帮助。
· Ensure you are fully versed with the hotels emergency & crisis management policies and procedures. Be well versed with the appropriate action and contact people to liaise with.
· 确保完全熟悉酒店应急与危机管理的政策和程序。深谙如何用适当的方式联系相关人员。
· Ensure files, correspondence, photo/electronic library of the hotel and other relevant business documentation is maintained.
· 确保将档案、信件、酒店电子图片库和其他相关业务文件完整存档保留。
· Arrange photography of VIP guests and maintain archives.
· 为所有接待的贵宾留影并保留档案。
· Develop and produce sales supported materials for the hotel (website, OTAs, GDS, newsletters, brochures, promotion materials, in-room information, guides, etc.).
· 设计制作酒店广告宣传物料，（如官网、OTAs、GDS、实时通讯、宣传册、宣传品、客房内宣传页及指南等）。
· Assist with creation and implementation of local, regional and international advertising, including online marketing initiatives
· 协助建立和实施本地，国内和国际广告计划, 包含在线营销活动。
· Coordinate all special events and promotions and maximize publicity.
· 协助举办落地活动及促销宣传活动，最大限度地进行宣传推广。
· Work with Food and Beverage team to develop the promotion plan and make sure it’s deliverable, measurable and adjust it when it’s necessary.
· 与餐饮团队合作制定促销计划，确保计划的可行性、可衡量性，并在必要时进行调整。
· Coordinate and implement the communication plan for the hotel activities and promotions in coordination with various revenue-earning departments in the hotel (i.e. food and beverage, business development, etc.). Work closely with Chef and Restaurant for specials and social events.
· 与酒店相关部门（即餐饮部、业务发展部等）沟通，协调并实施酒店活动和促销活动的沟通计划。针对特别活动和社交活动，与厨师和餐厅紧密合作。
· Handle OTA responses on behalf of the related department. Advance communication with them is a must.
· 代表相关部门处理在线预订平台的评论回复。回复前必须提前与相关部门协商。
· Undertake additional duties as requested by Head of Business Development and Hotel Management team.
· 根据商务发展总监和酒店管理团队的要求承担额外的职责。
· Be an early adopter and champion for innovation, especially in the area of online marketing and channel engagement.
· 有创意并敢于创新，尤其是线上营销和渠道营销方面。
· Press release and management speeches writing as required.
· 根据需求准备新闻稿和演讲稿等书面文书。
· Compilation of award submission documents.
· 为酒店争取获奖荣誉。
· Seek sponsorship opportunities to increase hotel and brand awareness.
· 寻找适当的赞助机会，提高酒店和品牌知名度。
· Third party tie-ups. Work close with any third party when it’s necessary.
· 必要时与第三方紧密合作。
· As the main contact of the hotel with corporate office on marketing and communications. Prepare monthly report to the corporate office.
· 作为酒店与总部市场部主要沟通联络人员，每月提交月度报告。
· Work with corporate marketing team closely and fully support for any corporate marketing initiatives.
· 与总部市场部紧密合作，并全力支持任何总部安排的工作。