Director of Sales &Marketing 市场销售总监

Primary Responsibilities 主要工作职责
Create and implement special programs to achieve greater profitability through:
通过下列手段创建及实施特别计划以创造更大的效益：
• Increasing average rate
提高平均房价
• Increasing overall occupancy
提高整体入住率
• Increasing business volume during off-peak periods
提高淡季业务量
• Increasing local Food & Beverage and Banquet Sales
增强在当地的餐饮和宴会销售
• Enhance the image of the hotel in the local community
提高酒店在当地社区的声望
• Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
协调保持和增加业务量的各种方法，包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。
• Participate as an active member of the community through associations, memberships and other trade organizations
通过联谊、入会和加入其它行业组织来积极参与社区事务
• Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met
定期检查销售与市场部员工的活动报告，以确保销售目标的实现
• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards
对酒店内部宣传品的视觉效果进行定期检查，以确保它们能够达到品牌标准
• Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
与餐饮部进行协调，组织并推进特殊项目的实施，以促进在社区内部的餐饮销售工作，包括并不仅限于举行各项体育比赛、舞会、聚会及美食节等
• Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
与酒店外的个人交往，包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、旅行社、旅行运营商、竞争者及其它当地社区成员
Knowledge and Experience专业知识和经验
· Bachelor’s degree in Sales, Marketing or related field.
具有营销，市场或相关领域的学士学位。
· Minimum 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.
至少4年相关工作经验或类似的管理经验，或与此相当的教育与工作经验结合的背景