ECOMMERCE MANAGER 电子商务经理

职能/部门/分部门：SALES
& MARKETING市场营销部
汇报对象： ASSISTANT DIRECTOR, MARKETING
COMMUNICATIONS市场传讯副总监
Job Summary工作概述：
Develop and implement effective strategies to enhance
the sales and revenue share of the WeChat Mini Program and WeChat Mall of Jin
Jiang Radisson Hotels; Take the lead in developing the website and mobile
application for Jin Jiang Radisson Hotels. 策划并制定有效策略，提升锦江丽笙酒店微信预订小程序及微信商城的销售额与收益占比；负责牵头锦江丽笙酒店网站和APP的开发工作。
Utilize data analysis to continuously improve the
content and functionality of the owned channels, driving targeted paid media
programs and achieving consistent growth in both traffic and conversion rates. 持续优化自有渠道的内容与功能，依托精准的数据分析，推动有针对性的数字媒体投放，实现流量与转化率的稳步提升。
Expand the e-commerce capabilities of the management
company on major social media platforms such as Douyin and Red, exploring new
eCommerce channels and maximizing revenue potential. 搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化。
Oversee and optimize the online presence of our hotels
across major digital platforms.负责监管并优化旗下酒店在各大数字平台的在线展示。
Key Responsibilities主要职责：
**Owned Channel自有渠道：
• Analyze user behavior, traffic, customer acquisition sources,
and other relevant metrics, of Jin Jiang Radisson Hotels' owned channels.
Develop data-driven strategies to enhance the overall performance, improving
visits, clicks, conversion rates, and other key performance indicators.
分析锦江丽笙酒店自有渠道的用户行为、流量、获客来源等数据，并制定策略以提升渠道数据表现，包括但不限于访问量、点击、转换率等
• Create the digital paid media strategy and action plan for
digital channels. Implement digital marketing campaigns, including paid search,
display, paid social media, meta-search, etc., to enhance the traffic and
revenue of owned channels.
制定数字渠道的年度推广计划及数字付费媒体战略，实施数字营销活动（付费搜索、展示、付费社交媒体、元搜索等），提升自有渠道的流量及收益
• Ensure brand and marketing messages on eCommerce channels align
with overall marketing campaigns.
确保电子渠道上的品牌和营销信息与整体营销活动保持一致。
• Continuously optimize the functional improvements of owned
channels. Lead the development of Jin Jiang Radisson Hotels website and APP.
Establish, develop, and maintain the keyword matrix through search engine
optimization to improve natural page rankings of the website and APP.
持续优化自有渠道的功能改进和升级；负责牵头锦江丽笙酒店网站和APP的开发工作，并通过搜索引擎优化，建立、开发和维护关键词矩阵，确保网站及APP获得最佳的自然页面排名；
• Ensure content (including images and copy) on owned channels is
accurate, up-to-date, and meets brand standards. Collaborate with the Revenue
Manager to review and maintain room rate and room type descriptions.
确保自有渠道的内容（包括图片和文字）信息准确、实时更新，并符合品牌及公司标准；与收益经理协调，审查并维护房价和房型说明；
• Provide monthly reports on owned channel performance.
每月提供自有渠道表现报告
** Social Media社交媒体
• Expand the e-commerce capabilities of the management company on
major social media platforms such as Douyin and Red, exploring new eCommerce
channels and maximizing revenue potential.
搭建并持续拓展管理公司在抖音、小红书等社交媒体平台的电子商务功能，开拓新的营销渠道，实现收益最大化
• Develop and execute a comprehensive paid social media plan to
drive effective business conversion on the social media channels.
制定并实施付费社交媒体投放计划，有效推动官方微信渠道的生意转换
• Stay updated on the latest trends and features in social media
and maintain a strong collaboration with the marketing team to optimize social
media performance.
了解社交媒体的最新趋势和功能，并与市场营销团队保持紧密合作，共同推动社交媒体的表现
Requirement任职要求：
• Three-Year university degree required, with major in Business
Administration, Marketing or related major preferred. Master’s degree in related
field preferred but not essential.
三年制大学教育，工商管理、市场营销、或相关专业；相关专业硕士学位优先。
• Skilled in developing efficient digital strategies and
persuading key stakeholders for program advancement and implementation.
擅长制定高效的数字战略，并能有效地说服主要利益相关者，确保方案的顺利推进与实施
• Proficient in paid media, search engine optimization, social
media marketing, and conversion rate optimization. Familiar with industry
benchmarking, measurements and best practices.
精通付费媒体、搜索引擎优化、社交媒体营销及转化率优化等领域，熟悉行业的规范衡量标准和最佳实践
• Adaptable to changing market conditions and capable of
adjusting and executing strategies with a proactive and innovative approach.
能够迅速适应不断变化的市场环境，以积极主动的态度和创新的思维，灵活调整并执行策略
• Candidates with web-related experience are preferred,
particularly with in-depth knowledge of hotel operations and revenue
management.
具备网络相关工作经验，尤其对于酒店运营和收益管理有深入了解的候选人将优先考虑
• Strong team player with excellent interpersonal skills,
effective communication, and collaboration abilities.
具备出色的团队合作精神和人际交往能力，能够与其他团队成员有效沟通，协同合作
• Proficient in data analysis and reporting, with the ability to
accurately interpret data to support decision-making.
拥有高度的数据分析和报告技能，能够精准解读数据，为决策提供有力支持